CIO Influence

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CIO Influence News Native and Programmatic Advertising Technology

EssenceMediacom Expands Sofology Brief and DFS Partnership With Digital Scope Win

CIO Influence News Desk
by CIO Influence News Desk0
The expansion reflects success of digital and creative expertise within the agency, including its Data Practice and Creative Futures division Following the renewal of its...
CIO Influence News Native and Programmatic Advertising

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

CIO Influence Staff Writer
by CIO Influence Staff Writer0
New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences Havas Media Group announced a global partnership with Lumen Research that...