CIO Influence

Category : Native and Programmatic Advertising

ITechnology Series News Native and Programmatic Advertising Security

Click Fraud Protection Firm Polygraph Identifies Fake Leads Scam Affecting ‘Performance Max’ Advertising Campaigns

CIO Influence News Desk
by CIO Influence News Desk054
Advertisers are losing money due to scam websites generating fake clicks on adverts and submitting spam leads to trick conversion tracking Click fraud detection firm Polygraph...
ITechnology Series News Native and Programmatic Advertising Security

Polygraph Warns Advertisers Not To Rely On IP Blocking To Prevent Click Fraud

CIO Influence News Desk
by CIO Influence News Desk0140
IP blocking offers little to no protection against real-world click fraud Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every...
ITechnology Series News Native and Programmatic Advertising

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

CIO Influence Staff Writer
by CIO Influence Staff Writer0218
New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences Havas Media Group announced a global partnership with Lumen Research that...
ITechnology Series News Native and Programmatic Advertising

Neustar and Captivate Transform Digital Out-of-Home Advertising With Advanced Audience Segmentation and Targeting

CIO Influence News Desk
by CIO Influence News Desk0223
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes Neustar, Inc., a TransUnion company announced...
ITechnology Series News Native and Programmatic Advertising Vision

VideoByte Partners with Katz Digital to Elevate Audio Advertising into Connected TV with A2V Technology

CIO Influence News Desk
by CIO Influence News Desk0273
Katz Digital, a division of Katz Media Group, the largest media representation company in the United States, has selected VideoByte’s A2V as a preferred vendor for delivering audio...