CIO Influence

Category : Martech

Analytics ITechnology Series News Martech

TheMathCompany Announces Availability of its CPG Marketing Mix Planner on Microsoft Azure Marketplace

CIO Influence News Desk
by CIO Influence News Desk085
Developed on Co.dx platform from TheMathCompany, CPG Marketing Mix Planner drives higher ROI by optimizing marketing spend across channels TheMathCompany, Illinois-headquartered leading global data analytics...
ITechnology Series News Martech SaaS

MeridianLink Announces Marketing Automation Product Advancements

CIO Influence News Desk
by CIO Influence News Desk072
Enhancements to MeridianLink Engage—the marketing automation component of the company’s multi-product platform, MeridianLink One—empowers financial institutions with personalized data and campaigns to build deeper connections...
Automation Cloud ITechnology Series News Martech

CanopyCloud Rebrands as Storyteq to Enhance Marketing Automation, Providing Cost Savings of 50 per Cent per Campaign

CIO Influence News Desk
by CIO Influence News Desk040
CanopyCloud has announced it has rebranded as Storyteq, bolstering its automation capabilities to help major clients including Renault and Haleon with savings of 50% per campaign and...
ITechnology Series News Martech Regulation and Compliance Managment

Didomi Releases Consumer Consent Management and Preference Software for North American Market

CIO Influence News Desk
by CIO Influence News Desk0185
The company is well-positioned to address the need for data privacy and consent solutions to meet growing regulatory requirements in the United States Didomi, the...
ITechnology Series News Martech

Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider

CIO Influence News Desk
by CIO Influence News Desk0290
Vendavo strengthens commercial excellence offering with acquisition of cloud-based rebate and channel management provider, Market Medium, empowering manufacturers and distributors to better plan, accrue, track,...
Cloud ITechnology Series News Martech Mobile

Optimove Acquires Cloud-Based Personalization Platform, Graphyte, Following Purchase of Kumulos

CIO Influence News Desk
by CIO Influence News Desk0169
Optimove, a leading CRM marketing platform, announced it has acquired Graphyte, a real-time, cloud-based personalization platform optimizing the web and mobile experience for consumers. The...