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How do Companies Use Tableau to Drive their Data Culture?

How do Companies Use Tableau to Drive their Data Culture?

A large number of organizations are heavily invested in digital-first and digital-only applications to run their business processes. To become successful, these organizations are relying on the expertise of their C-level leaders in choosing the best business intelligence tools for their operations. Why Business Intelligence? Business intelligence is the secret weapon in every CIO’s arsenal when it comes to building a sustainable data culture within their organization. Forward-thinking CIOs invest a lot of time and resources in tackling the perennial challenge of choosing a BI tool that would provide actionable insights and rapid analytics. As business managers and analysts demand greater speed and accuracy from their BI tools, it is time to highlight the importance of a data visualization platform such as Tableau– Salesforce’s best-performing analytics software.

Looking for resources to impact your data culture decisions? Click here to view iTech Series resources.

In a latest white paper, IDC states the role of digital transformations in driving improved customer experiences (CXs) “that makes the difference between winners and losers in every business and market in which competition exists.” If you are a CIO exploring business analytics software for your organization, following in the footsteps of established companies can save you a lot of time and effort. We bring you top Tableau customers that are benefiting from its extensive BI tools driving data culture.

Red Hat

Category: Open-source software

Red Hat is one of the biggest Tableau users in the world. It uses Tableau Cloud with Tableau Blueprint to build a data culture that serves data analysts, engineers, and BI leaders in a meaningful way. For Red Hat, Tableau is the most resilient BI and analytics platform that requires little or no server maintenance and monitoring.


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Red Hat has redefined its BI deployment strategy ever since it brought in Tableau to deliver agility and cloud-based collaboration across multiple complex environments. Within a year, Red Hat scaled from 50 users to over 4,500 which continues to grow as the prolific Red Hat Tableau” community.

Today, Red Hat has a specialized business role called Tableau Enablement Lead for training and engagement with established and upcoming Tableau advocates, Project Owners, and Analysts.

Key performance markers with Tableau at Red Hat

  • The user adoption rate doubles every quarter at Red Hat
  • Increased speed, agility, and data security
  • Better governance
  • Improved proficiency
  • Enhanced collaboration and clear communication

For more details on how Red Hat continues to improve its data culture with Tableau, click here.

Arkos Health

Category: Healthcare

Arkos Health is a leading health technology company providing data-based clinical, financial, and operational frameworks to customers. For a $33 billion BI and analytics market, the healthcare sector is still an emerging area as far as the adoption of BI tools goes. But Arkos is different. It relies on Tableau completely for patient care and integrated healthcare services. Francois Ajenstat, Chief Product Officer at Tableau said – “Data is critical to the success of every organization, helping leaders make decisions and unlock insights. Tableau, the world’s leading analytics platform, is transforming the way people use data to solve problems and making it easier for every business to visualize, automate, explore, and act on data from any source.”

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Category: Healthcare insurance

Cigna is one of the most recognizable brands in the healthcare insurance industry. 95 million global customers use Cigna’s affordable Medicare and Medicaid insurance products to overcome challenging situations in their lives. Tableau is a crucial element in Cigna’s Collaborative Care program that constantly strives to improve customer and patient care.

Cigna quickly scaled from its Excel phase to Tableau as a go-forward data culture. Today, Cigna utilizes Tableau’s expertise in securing multiple data sources with its existing data infrastructure. This has saved the company $145 million in medical costs with guaranteed high-quality service and data security. With Tableau, Cigna has managed to completely transform its Collaborative Care reporting portal, discovering new opportunities to offer generic medicine at a lower cost to patients.

Key performance markers with Tableau at Cigna

  • On-demand, actionable data and access to analysts
  • Predictive intelligence to avoid complications related to certain medical procedures without escalating costs
  • Better hospital utilization and optimization
  • Improved compliance across reporting and insights generation
  • Enhanced data literacy for healthcare stakeholders in the organization


Category: Wireless Telecom

Verizon is one of the biggest Tableau customers in the telecommunication industry. The global telecom industry is currently valued at $1805 billion. However, customer service is still lagging when compared to other industries. Verizon understands the issues very well, and therefore quickly onboarded Tableau to enhance customer experience. Within a few months of deployment, Verizon completely transformed its data culture, visibly cutting down on support calls by 43%. A team of 80 people at Verizon’s ACE continuously monitors and analyzes digital data from different sources to improve operations and deliver better CX. Tableau is the go-to BI tool for these professionals who collect and crunch billions of data points from Hadoop, Oracle, and Teradata across 1500+ dashboards. This mammoth task is simplified with Tableau + Python (TabPy), Tableau + R, and Tableau + Mapbox integrations.

Key performance markers with Tableau at Verizon

  • Improved product effectiveness and customer receptiveness across all major services
  • Deeper digital product analysis using Python, R, and other programming languages
  • Superior understanding of the location-based impact and text analytics
  • Increased chatbot performance which cut down customer service analysis time by 50%


Category: Manufacturing

Data culture is taken very seriously at Lenovo. Business intelligence and analytics play a strategic role in unlocking insights across multiple business processes, including sales, marketing, IT, and HR. Lenovo’s internal analytics team created powerful dashboards for real-time communication in sales using Tableau. Today, 15+ BUs utilize Tableau at Lenovo, taking the total number of users in the company to 3000+ active accounts.

Other formidable Tableau users include:

  • AON
  • Whole Foods Market
  • Docomo
  • E.On
  • Siemens
  • Telefonica Tech
  • TATA 1MG
  • JP Morgan Chase
  • USAID Global Health
  • DTDC
  • US Olympics and Paralympic Committee

Why Tableau to transform your data culture?

Working with 100 billion customer records in a day is no mean achievement– but Tableau does everything without losing touch with the reality of the BI analysts.

Tableau is the go-to tool for unlocking insights across multiple sources and varieties. It is easy to integrate and runs at scale customized for each customer. With AI and automation, Tableau does more than you can ever imagine. Every BI team can improve its performance and potentially cut down costs by being more data-driven with Tableau’s reports and dashboards.

If you are looking for Tableau alternatives for your data culture, here are your choices:


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