CIO Influence

Tag : Privacy-Centric

CIO Influence News Cloud

LiveRamp Enhances Addressability and Connectivity with New Privacy-Centric Integrations for Amazon Ads

Business Wire
by Business Wire0
New solutions powered by pseudonymous identity and connectivity LiveRamp launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP....
CIO Influence News Security

InfoSum and The Trade Desk to Power Privacy-Centric Activation of Advertiser First-Party Data

CIO Influence News Desk
by CIO Influence News Desk0
Advertisers and Agencies, including Omnicom, to activate audience-based campaigns directly from InfoSum data clean rooms using first-party data via Unified ID 2.0 InfoSum, the world’s...