CIO Influence

Tag : Polygraph

CIO Influence News Native and Programmatic Advertising Security

Click Fraud Protection Firm Polygraph Identifies Fake Leads Scam Affecting ‘Performance Max’ Advertising Campaigns

CIO Influence News Desk
by CIO Influence News Desk0
Advertisers are losing money due to scam websites generating fake clicks on adverts and submitting spam leads to trick conversion tracking Click fraud detection firm Polygraph...
CIO Influence News Native and Programmatic Advertising Security

Polygraph Warns Advertisers Not To Rely On IP Blocking To Prevent Click Fraud

CIO Influence News Desk
by CIO Influence News Desk0
IP blocking offers little to no protection against real-world click fraud Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every...