CIO Influence

Tag : Nielsen

Analytics CIO Influence News

Nielsen Renews Multi-Year Data License Deal with Comcast, Expanding National and Local Audience Measurement Capabilities

CIO Influence News Desk
Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year data license renewal agreement with Comcast Corporation, a leading media and technology company. Under...
CIO Influence News Cloud Financial Services Networking

Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics

CIO Influence News Desk
Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category Nielsen  announced the launch of Nielsen...