FC Bayern and Adobe Partner to Redefine Fan Experiences
FC Bayern adopts Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Document Cloud and Adobe Acrobat Sign to drive digital transformation of fan experiences Adobe and...
Tag : Customer Data Platform
Annex Cloud And Ometria Announce Partnership To Help Companies Turn Customer Experiences Into A Competitive Advantage
Joint Solution Helps Global Brands Harness Technology, Data, and Intelligence to Better Serve their Best Customers Annex Cloud, a global, enterprise technology solutions provider of...
Tealium Launches Industry-first Customer Data Platform for Pharma
Tealium, the largest independent and most trusted customer data platform (CDP) announced the launch of its industry-first Tealium for Pharma solution. This verticalized platform is specifically...
Optimove Acquires Cloud-Based Personalization Platform, Graphyte, Following Purchase of Kumulos
Optimove, a leading CRM marketing platform, announced it has acquired Graphyte, a real-time, cloud-based personalization platform optimizing the web and mobile experience for consumers. The...
Acquia Partners with Workato to Power Enterprise Connectivity to Acquia CDP
Partnership enables API integrations between Acquia Customer Data Platform (CDP) and hundreds of external cloud services, helping marketers achieve faster time-to-value Acquia, the digital experience...
Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap
Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required Acoustic Marketing...
Streamlytics Joins Salesforce AppExchange to Transform Personalized Experiences at Scale for Consumer Brands
Streamlytics with AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer Data Platform (CDP) Streamlytics...
Neustar Joins Salesforce AppExchange to Transform Personalized Experiences at Scale
Neustar’s Unified Identity with Salesforce CDP on the AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer...
Zeta Marketing Platform Becomes the First Marketing Cloud Available in AWS Marketplace
Deeper integration with AWS to bring promise of cloud-based, data-driven marketing to more enterprises Zeta Global, a cloud-based marketing technology company that empowers enterprises to...
CDPs Need an Upgrade New Study Shows Marketers Expect CDPs to Move Beyond Data Aggregation to Omnichannel Activation
According to independent research, only 10% of CDP users feel the first-generation product meets today’s needs; 99% do not believe their current CDP answers future...