Advertising Archives - CIO Influence

VIZIO HOLDING CORP. Acquired by Walmart to Accelerate Walmart Connect Growth

Business WireFebruary 21, 2024

by Business WireFebruary 21, 20240

Advertising revenue from VIZIO’s innovative and customer-centric operating system accounts for the majority of the company’s growth in the last five years Walmart and VIZIO...

CIO Influence News Native and Programmatic Advertising Video

Magnite and SpringServe Support FAST Ad Management for Virgin Media TV Services

GlobeNewswireAugust 30, 2023

by GlobeNewswireAugust 30, 20230

Magnite, the world’s largest independent omnichannel sell-side advertising company, has been selected as the preferred SSP to support Virgin Media’s free ad-supported streaming television (FAST)...

CIO Influence News Drones

First Pre-Order Secured by Promo Drone for Starling X.2

GlobeNewswireAugust 30, 2023

by GlobeNewswireAugust 30, 20230

Promo Drone’s Starling X.2 manufactured by Draganfly is a versatile rapid-response messaging drone that can communicate and promote important information in various sectors, including public safety, emergency...

CIO Influence News Cloud

ShowSeeker Introduces Industry’s First Fully Tested Cloud-Based Order Management System, Pilot

Business WireAugust 2, 2023

by Business WireAugust 2, 20230

In One Year AdTech SaaS Company Generated More Than 385,000 Client Proposals, Winning Nearly 327,000 Orders Worth Over $2.6 Billion ShowSeeker, creating America’s fastest-growing, fully...

CIO Influence News Native and Programmatic Advertising

Comcast Advertising Finds that Transparency, Advertisers are Flocking to Premium Video Environments

Business WireJuly 19, 2023

by Business WireJuly 19, 20230

Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of...

CIO Influence News Native and Programmatic Advertising

IPG Mediabrands Launches Unified Retail Media Solution

Business WireJuly 19, 2023

by Business WireJuly 19, 20230

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media IPG Mediabrands, the media holding...

CIO Influence News Data Management

Merkle Collaborates with Tealium on Identity Resolution Platform, Merkury

CIO Influence News DeskJune 14, 2022

by CIO Influence News DeskJune 14, 20220

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of an innovative solution to enhance its longstanding partnership with Tealium. Merkury™,...

Tag : Advertising

VIZIO HOLDING CORP. Acquired by Walmart to Accelerate Walmart Connect Growth

Magnite and SpringServe Support FAST Ad Management for Virgin Media TV Services

Comcast Advertising Finds that Transparency, Advertisers are Flocking to Premium Video Environments

IPG Mediabrands Launches Unified Retail Media Solution

Merkle Collaborates with Tealium on Identity Resolution Platform, Merkury

CIO Influence IT Insights and Trends for the Week of March 24-28, 2025

Compliance as a Competitive Advantage: How Proactive Security Management Wins Business

Confidential Computing for Serverless Architectures: Securing Stateless Functions with Encrypted Execution

NIEM Version 6.0 to be Featured at Free Hybrid Event Highlighting Real-World Cybersecurity Interoperability

Xraised Interviews ITAM Expert Jeremy Boerger on Revolutionizing IT Asset Management

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