Powered by Hiya’s AI platform, Bouygues Telecom becomes the first French operator to deliver business caller identity to all subscribers at the network level
Hiya, the global leader in AI-powered voice security and identity, announced that Bouygues Telecom has deployed Hiya’s Branded Call solution across its network, making Bouygues the first French mobile operator to offer business caller identity to all subscribers. The deployment, launching in June 2026, integrates Hiya’s AI platform directly into Bouygues Telecom’s Ericsson-powered core network infrastructure, enabling businesses to display their identified name on calls to all Bouygues subscribers with no app download required.
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“Branded Call puts an identified name on the screen before the phone rings, so people can trust what they see. We’re proud to partner with Bouygues Telecom to bring this to France.” – Alex Algard, CEO and Founder, Hiya
The launch addresses a growing crisis for French consumers and the businesses trying to reach them. According to Hiya’s State of the Call 2026 report, nearly three in four French consumers (74%) receive six or more unwanted calls per week, the second-highest rate in Europe. As a result, when the phone rings from an unknown number, French consumers overwhelmingly ignore it.
Consequently, the cost of these unanswered calls is real for businesses. Legitimate calls from healthcare providers, delivery services, and schools are all getting sent to voicemail alongside scammers. Branded Call changes that equation by displaying an identified business name on the incoming call screen, giving the recipient the confidence to pick up.
“At Bouygues Telecom, we are proud to be the first French operator to transform the phone call experience with Branded Call. By integrating artificial intelligence into the heart of our network, we are giving our customers back the freedom to choose which calls they want to answer and restoring trust in voice communications. This major innovation enables companies to connect more effectively with their customers, marking a decisive step toward a more transparent and human telecom ecosystem. We are confident that this breakthrough will be rapidly adopted by the entire market.”
– Chrystel Abadie Truchet, Deputy CEO in charge of Strategy, Development, and Communications.
How It Works
Bouygues Telecom has integrated Hiya’s AI platform, purpose-built for voice, directly into its core network infrastructure. The technology operates in real time within the network, verifying and displaying a business caller’s identity before the phone rings. No app is needed, no customer data leaves the network, and the service works regardless of phone model or whether the number is saved in the subscriber’s contacts.
“When French consumers don’t recognize a number, they don’t answer. That means their bank, their doctor, their child’s school all go to voicemail. Branded Call puts an identified name on the screen before the phone rings, so people can trust what they see. We’re proud to partner with Bouygues Telecom to bring this to France.”
– Alex Algard, CEO and Founder, Hiya
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