After lifting average revenue per user (ARPU) nearly 8 percent over the past year and driving take rates 62 percent with differentiated SmartLife experiences and the award-winning Calix Success organization, Garden Valley Technologies is extending their investment in Calix One with agentic AI
Calix, Inc. announced that Garden Valley Technologies (GVT) is investing in the AI-native Calix One™ platform and Calix Agent Workforce™ Cloud. Supported by secure agentic workflows, GVT will accelerate campaign planning, audience segmentation, and targeting to scale subscriber experiences across residential and business markets.
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“With the power of the Calix One platform plus our engagement with Calix Success, we aligned our teams, offers, and execution around the experiences that our subscribers highly value,” said Heidi Haaven, CMO at GVT.
These latest investments build on the member-owned cooperative’s 18+ years of partnership with Calix. By deploying SmartLife™ managed services and engaging with Calix Success™—including leveraging the data analysis and industry expertise of the award-winning Calix Business Insights team—GVT has aligned their business around differentiated residential experiences with exceptional results:
- 62 percent take rates across their SmartHome™ offerings
- 8X increase in adoption of the “Connected Home” package
- Nearly 8 percent lift in ARPU over the past year
In addition, GVT increased SmartBiz™ adoption 5X among local small businesses in under two years and continues to deliver free public Wi-Fi across 13 locations.
Heidi Haaven, chief marketing officer at Garden Valley Technologies, said: “We saw an opportunity to build on our momentum as we grew ARPU and take rates and achieved rapid success supporting local small businesses with secure connectivity optimized for their unique needs. With the power of the Calix One platform plus our engagement with Calix Success, we aligned our teams, offers, and execution around the experiences that our subscribers highly value while streamlining how we plan and deliver targeted campaigns. We look forward to deploying marketing agents so we can further accelerate audience segmentation and targeting. Our teams are excited to move even faster, operate more consistently, and deliver relevant experiences across residential and business markets.”
Owned by the friends and neighbors they serve, GVT has been a cornerstone of northwest Minnesota for more than 120 years. Through scholarships, technology grants, community sponsorships, and more than $23 million in capital credit returns to members over the past 15 years, GVT demonstrates their commitment to strengthening local communities while keeping residents connected.
Jonathan Lindsell, chief customer officer at Calix, said: “GVT shows how service providers can execute go-to-market transformation faster—connecting data and teams to deliver consistent, measurable outcomes. By leveraging the Calix One platform and with support from Calix Success, GVT has established a scalable, repeatable approach. This perfectly positions them to move quickly on the opportunity agentic AI represents. We are proud to support their success as they continue to compete and win, turning proven results into meaningful growth.”
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