The expansion marks the next step in DNSFilter’s commitment to the channel, giving value-added resellers a tiered path to build a protective DNS practice
DNSFilter, a global leader in AI-powered protective DNS and content filtering, announced the expansion of its Channel Partner Program, deepening its investment in the partner channel as demand for advanced DNS filtering, behavior analytics, AI governance & controls, as well as encryption & privacy accelerates. The new program offerings give resellers a structured, three-tier path to build a protective DNS practice while being backed by DNSFilter’s product, sales, and marketing teams.
Also Read: CIO Influence Interview with Srinivasan Panchapakesan, Chief Platform Officer at Hexaware
Secure DNS has become one of the fastest-growing categories in cybersecurity, sitting in front of other security controls to block phishing, malware, and ransomware before traffic reaches an endpoint. As more organizations adopt it as a first line of defense, resellers are increasingly being asked to source, deploy, and support it at scale. The expanded program is DNSFilter’s commitment to equip and reward the partners driving that adoption.
“Our partners have been instrumental in getting protective DNS into the hands of organizations that need it, and demand is only growing. We want resellers to see protective DNS not as another line item, but as a category they can build a durable, profitable practice around. This program puts the margin structure and executive backing behind them to do exactly that,” said Ken Carnesi, CEO and Co-Founder of DNSFilter.
Program Tiers
The program is organized into three tiers, each scaling benefits as a partner’s business grows:
- DNSFilter Select — the entry tier for partners establishing a practice, with earn-as-you-grow benefits and a path to Accelerator
- DNSFilter Accelerator — the growth tier for partners with active pipeline and closed business, adding higher margins, additional enablement, market development funds access, and a dedicated Channel Account Manager
- DNSFilter Strategic — the top tier, available by invitation, with joint business planning, the highest margins, market development funds, and executive sponsorship
“Partners don’t need another vendor telling them they’re ‘channel-first,’ they need proof. That’s what this program is. We’ve built dedicated channel coverage, clear rules of engagement, and deal registration that actually protects the partner who does the work not just on new deals but at the time of renewal as well. DNSFilter wins when our partners win, and we’ve structured this program so that’s not a slogan, it’s how we operate,” said Adam Larrabee, VP of Commercial & Channel Sales at DNSFilter.
Catch more CIO Insights: The Overlooked Security Risk Behind Enterprise AI Rollouts
[To share your insights with us, please write to psen@itechseries.com ]
