Amid sustained global growth, cybersecurity SaaS company has automated collections, improved customer payment experiences, and established scalable AR processes using BlueSnap’s solution integrated with Sage Intacct
BlueSnap, powered by Payroc, today announced that the company’s Accounts Receivable Automationplatform has helped Horizon3.ai, a rapidly growing cybersecurity SaaS company, dramatically enhance cash flow and reduce Days Sales Outstanding (DSO) by 15 days. By automating accounts receivable processes using the BlueSnap solution, Horizon3.ai now has AR capabilities that can support the company through its continued growth. The company expects DSO to continue to decrease as revenue increases.
Horizon3.ai helps businesses strengthen their security by using AI to hack, fix, and verify their own sites before bad actors do. As the company expanded across the U.S. and Europe, its finance team faced challenges and new complexities in managing invoicing, communicating payment reminders to customers, collections, and generating timely account statements across its various customer types and contract terms. Many of these processes were handled manually using disparate systems, making it difficult to operate efficiently at scale.
At the recommendation of system integrator 3X Clarity, Horizon3.ai selected BlueSnap, already available with its Sage Intacct ERP environment, to automate invoice delivery, collections, payment processing, and AR-related communications.
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“After harnessing the robust power of BlueSnap and all the dunning and various cadences that we have orchestrated, we have seen a pretty remarkable reduction in our DSO across all payment terms,” said Jeff Dynda, Assistant Accounting Manager, Horizon3.ai. “We are also seeing a lot more credit card transactions now, so cash is flowing faster. If you have manual, siloed processes and are looking for an all-in solution, take a hard look at BlueSnap.”
BlueSnap enables Horizon3.ai to customize the timing, frequency, and tone of communications based on customer profile and invoice value. Each message includes a payment link and access to a self-service portal that gives customers the ability to pay invoices in real-time and enroll in automatic payments. Since implementation, roughly half of Horizon3.ai’s customers with delinquent accounts have made payments with little or no follow-up from the finance team after receiving automated notices.
“Fast-growing companies like Horizon3.ai need automated and sophisticated accounts receivable processes that can support growth across regions,” said Jeff Wurstner, AR Automation Expert, BlueSnap. “By implementing our platform, Horizon3.ai now has access to the modern and scalable AR capabilities that will continue to improve cash flow, support global business growth, and enable finance teams to focus on higher-value priorities.”
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