The world’s leading B2B SaaS conference community marks its tenth year with a strategic rebrand, reflecting a fundamental shift in the global software landscape.
SaaStock, the global conference and community for B2B software founders, today announced it has rebranded as Shift AI, effective immediately. The rebrand reflects a decisive shift in the company’s focus — from the SaaS era to the emerging AI-native software landscape — and marks the beginning of a new chapter for one of the world’s most established founder communities.
Over the past decade, SaaStock built a global community of B2B software founders, running flagship events across Europe and North America and helping companies including Intercom, Paddle, and Personio in their early stages. As artificial intelligence fundamentally restructures the economics of software — with $2 trillion in SaaS market cap erased in early 2026 and 70% of incremental software budgets now flowing to AI infrastructure — the organisation determined that its mission, community, and events must evolve accordingly.
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Shift AI will serve three communities at the centre of this transition: established SaaS founders navigating the platform shift; builders creating AI-native companies from scratch; and allocators — investors and enterprise buyers — deciding where the next decade of software budgets flows. The organisation’s flagship event, Shift Europe, will take place in Barcelona on 13–14 October 2026, with Shift USA planned for Austin, Texas in 2027.
“We built the world’s leading community for B2B SaaS founders — and we’re proud of that. But the category we helped build is being structurally disrupted. The per-seat model that defined a generation of software companies is under existential pressure, and the founders who will thrive are those who understand what comes next. Shift AI exists to be the room where that conversation happens. We’re not stepping away from our community — we’re taking them with us into the next era.”
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