Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced at Snowflake’s annual user conference, Snowflake Summit 2023, the launch of Merkury’s identity resolution engine, Powered by Snowflake. Merkury is Merkle’s proprietary customer recognition and identity resolution platform that helps companies grow and own their own cookie-less private identity graph by using first-party data as a competitive differentiator and strategic asset to better recognize, understand, and serve their customers across all channels in real time.
Amidst rapidly evolving privacy regulations and the deprecation of third-party cookies, Merkury is among the few enterprise identity platforms that bring together the accuracy and sustainability of client first-party data, quality PII-based third-party data, and some of most cookie-less media and technology platform connections in the market. It does so by identifying anonymous customers as a cookie-less ID, enhancing the ID with person-based data, and connecting those IDs to platforms for targeting and analysis.
CIO INFLUENCE News: Jscrambler Launches Free Tool for Faster Compliance with New PCI DSS Anti-skimming Requirements
“Snowflake is a critical partner for our Merkury products and solutions. Snowflake’s ability to integrate with all the major martech and CDP providers allows us to deliver modern, cloud-based data management solutions to power personalized, connected experiences for our clients — regardless of their tech stack,” said Matt Seeley, Merkle’s head of data and identity solutions.
With this launch, Merkury will become one of the first large-scale enterprise-level identity resolution products to be built on the Snowflake Data Cloud.
CIO INFLUENCE News: Informatica Announces SuperPipe for Snowflake With up to 3.5x Faster Data Integration and Replication
“Our joint customers will experience a seamlessly integrated solution, combining the power of Merkury’s identity matching with the performance and versatility of the Snowflake Data Cloud,” said Scott Schilling, Senior Director of Global Partner Development at Snowflake.
Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud.
CIO INFLUENCE News: PC.Solutions.Net Empowers Businesses to Achieve Seamless Compliance Effortlessly
[To share your insights with us, please write to sghosh@martechseries.com]
