Tzvika Shahaf Joins Blancco Executive Leadership Team as Senior Vice President of Product Strategy

Shahaf’s product innovation track record strengthens Blancco’s data sanitization leadership position as the company accelerates global growth

Blancco Technology Group, the industry standard in data erasure and mobile lifecycle solutions, today announced that Tzvika Shahaf has been named senior vice president of product strategy. In this role, Shahaf will lead global product development and innovation strategy, building on the company’s strong foundation to accelerate scalable, intelligent and value-driven solutions.

Prior to Blancco, Shahaf held senior executive product leadership roles at Perforce Software, where he led portfolio tools for platform automation, developer tools, digital creation and continuous testing. During his tenure at Perforce, he helped drive 14-fold revenue growth.

Shahaf brings Blancco years of experience in transforming complex technology offerings into market-leading platforms. He excels at aligning product, engineering and go-to-market teams to advance measurable customer and business impact.

Also Read: CIO Influence Interview with Hugo Dozois-Caouette, CTO and Co-founder at MaintainX

“This is a really exciting time to be joining Blancco, the undisputed leader in data sanitization and mobile diagnostics,” said Shahaf. “The market opportunity for Blancco’s growth is still virtually untapped, with much of it related to the mounting challenges organizations face in today’s AI-driven economy. AI is not only generating more data, it’s also driving new hardware asset refresh cycles. Going forward, we’re committed to meeting the moment by remaking Blancco into a platform of record that supports decision making, capital recovery and risk reduction throughout the asset lifecycle.”

Shahaf will be key to driving Blancco’s product vision, supporting organizations facing new data, hardware and infrastructure pressures. Globally, 3.81 petabytes of data are created every second, equivalent to 13.75 exabytes every hour. This data management pressure extends to the asset lifecycle as well. Enterprises are facing changes in hardware refresh intervals, driven largely by the need to swap in AI-ready infrastructure. This is funneling a growing stream of used equipment into the secondary market and into enterprise redeployment streams, both of which require secure, compliant data sanitization.

“We couldn’t be more thrilled to welcome Tzvika to the senior executive team at such a crucial juncture in our company’s nearly three-decade journey,” said Blancco CEO Lou DiFruscio. “He shares our vision for advancing Blancco’s platform into one that delivers organizations increased value from their IT assets, including during endpoint and data center decommissioning — areas that create data leak risks if improperly handled. With businesses facing new data and asset management challenges in the AI era, Blancco is well positioned to capitalize on the new market opportunity it generates. We’re convinced Tzvika is the right person to help take us there.”