Medallia Named a Leader in IDC MarketScape for Voice of the Customer Applications

Medallia, the global leader in customer and employee experience, announced the company has been recognized as a Leader in the IDC MarketScape Voice of the Customer (VoC) Applications 2023-2024 Vendor Assessment (doc #US50052123, November 2023).

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“Medallia has been building actionable, responsible, and native AI and machine learning capabilities for more than 15 years and we continue to set the pace for innovation. We are pleased to have been recognized as a Leader in the IDC MarketScape”

According to the IDC MarketScape report, “The company offers valuable insights based on clear metrics and data gathered, using AI to scale and speed up analytics. Insights are shared across the organization to support adoption and success of the VOC program and the customer experience.”

“Medallia has been building actionable, responsible, and native AI and machine learning capabilities for more than 15 years and we continue to set the pace for innovation. We are pleased to have been recognized as a Leader in the IDC MarketScape,” said Simonetta Turek, Chief Product Officer, at Medallia. “I am looking forward to the next wave of AI-driven innovation that we are bringing to our customers to enable them to deliver more personalized experiences at scale and greater business results for their organizations.”

Medallia Experience Cloud captures signals across in-person, digital, and contact center interactions along with social media, transactional, and operational data, and democratizes voice-of-customer insights across the enterprise in real time through powerful AI-driven text, speech, and conversational analytics.

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The IDC MarketScape also notes, “Having worked with major customers in all verticals, Medallia has a platform that unifies data from across the customer journey and can either be used itself to discover insights (prioritized with revenue impact potential) or to integrate with other enterprise platforms to bring those insights to other front-line teams (sales, support, etc.).”