Consolidated Communications urges small businesses to safeguard themselves and their customers with data privacy protections
Consolidated Communications, a leading broadband and business communications provider, is sharing resources and tips for small businesses to enhance data privacy, as small businesses are proven to be especially vulnerable to costly data breaches.
“It starts with reviewing what information is being collected, uncovering gaps that may exist, and taking the necessary measures to better data protection.”
The Small Business Association reports that small businesses are three times more likely to fall victim to cyberattacks, which an IBM study found to cost U.S. organizations an average of $9.44 million in 2022. Small businesses are more likely victims of attacks, often as a result of a lack of resources and knowledge in regard to prevention measures. While large organizations may have more financial resources, there are ways for all businesses to increase protection over their data.
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“Investing time to learn about cybersecurity resources to protect customer information should be a priority for any organization,” said Aaron Reason, senior director of Network Security for Consolidated. “It starts with reviewing what information is being collected, uncovering gaps that may exist, and taking the necessary measures to better data protection.”
“At Consolidated, we work to educate our employees and customers about steps they too can take to protect personal information.”
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In addition to cost-saving benefits, businesses can gain an edge on the competition by showing customers how they are protecting data. Pew Research found that 79% of U.S. adults are concerned about how their data is being used. With this in mind, conveying how customer data is being secured can lead to increased customer loyalty. 82% of consumers say they are willing to act to protect data, saying they would spend time and money to protect their information. Contrarily, 76% say they would not buy from a company which they did not trust. This shows that when competing for customers, it is those businesses which prioritize data security and communicate protection measures that have a considerable advantage over those that do not.
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