CIO Influence
IT and DevOps

Meta Utilizes Billion Facebook, Instagram Posts to Train New AI Image Generator

Meta Utilizes Billion Facebook, Instagram Posts to Train New AI Image Generator

Meta’s new AI image generator, Imagine, was trained on publicly available Facebook and Instagram posts comprising around 1.1 billion user-shared images. The tool allows users to create images and share them within Messenger and “riff” on existing images by entering secondary prompts. While it promises fun and creativity, it raises privacy concerns, as the training data for the AI model comes from publicly available user images on Meta’s platforms. This highlights how user-generated content on social media platforms can be leveraged for AI training without explicit user consent.


The Imagine platform operates like a standard text-to-image generator but introduces a unique feature within Messenger. Users can generate images spontaneously, share them, and creatively alter existing images by inputting secondary prompts. This function allows for editing and re-sending the original picture. Furthermore, users can directly share these Imagined images on Facebook or Instagram Stories, amplifying their creative expressions.

However, the entertainment and creative potential of Imagine pose ethical concerns. The platform generates images using millions of user images without explicit permission. While some argue that publicly accessible images are fair game, Meta’s September Connect conference clarified that Imagine primarily sourced its training data from public Facebook and Instagram posts, although not exclusively. Additionally, a significant portion of the data wasn’t intended for public consumption, raising questions about privacy and consent.

Meta appears to be taking steps to enhance safety measures in its AI initiatives. According to Nick Clegg, Meta’s president of global affairs, the team has attempted to exclude datasets heavily laden with personal information and has omitted person-specific external posts, such as LinkedIn statuses. In its recent 2023 AI recap, Meta emphasized its commitment to responsible development by incorporating invisible watermarks into Imagine outputs, a measure they plan to implement soon. However, recent studies suggest that these watermarks may be easily removable, raising questions about their effectiveness. Nevertheless, this move indicates a proactive approach to bolstering safety. Meta reportedly doubles down on “red teaming,” a process that stress-tests generative AI to identify potentially harmful outcomes.


1.  What is Meta’s Imagine platform, and how does it operate?
Imagine is an AI image generator that allows users to create and modify images within Messenger. It uses publicly available user images from Facebook and Instagram for its training data, enabling users to generate and creatively alter pictures.

2. What ethical concerns does Meta’s Imagine raise?
Imagine’s use of publicly available user images for AI training without explicit consent raises concerns regarding privacy and consent. While the images were publicly accessible, the tool’s use of this data without permission sparked ethical debates.

3. What safety measures is Meta implementing to address these concerns?
Meta has attempted to exclude datasets laden with personal information and has omitted person-specific external posts like LinkedIn statuses. They’ve also planned to introduce invisible watermarks into Imagine’s outputs for safety, although concerns about their effectiveness have been raised.

4. What measures does Meta take to ensure user data privacy in AI training?
Meta c***** to exclude datasets with personal information and person-specific external posts while using publicly available images for training. However, concerns persist regarding using such data without explicit user consent.

[To share your insights with us, please write to]

Related posts

MiniTool Power Data Recovery V10.0 Brand-New Interface and Better Data Recovery

Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch Identity Verification Platform

CIO Influence News Desk

Extreme Sets New Standard for Cloud Networking Security, Advancing the Protection of Customer Data and Privacy

CIO Influence News Desk