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Insight Acquires SADA, 6-time Google Cloud Partner of the Year

Insight Acquires SADA, 6-time Google Cloud Partner of the Year

SADA is an elite Google Cloud Premier Partner that strengthens Insight’s digital transformation capabilities and accelerates the growth of Insight’s cloud services and solutions

Insight Enterprises, a global Solutions Integrator driving client success through digital innovation, announced that it has completed the acquisition of SADA, a leading cloud business and technology consultancy and six-time Google Cloud Partner of the Year. The acquisition advances Insight’s strategy and further strengthens its unique position as a leading Solutions Integrator offering market-leading multicloud solutions at scale.


SADA adds significant expertise and scale and enhances Insight’s cloud offerings to clients. The acquisition strengthens Insight’s current position as a provider of cloud, data, artificial intelligence, cybersecurity and intelligent edge solutions and services across the world’s top hyperscale ecosystems: Microsoft Azure, Google Cloud and Amazon Web Services (AWS).

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“SADA’s partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds, and accelerate adoption of widely sought-after technologies like GenAI,” said Dee Burger, Insight North America president. “With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth — cloud, data, AI, cybersecurity and edge. In addition, we also add SADA’s Google Cloud clients to our portfolio, along with specialized Google Cloud selling and technical resources.”

Tony Safoian, SADA president and CEO, said: “We bring to Insight both a strong technical and service reputation within the Google Cloud ecosystem and deep expertise in the Google Cloud portfolio of solutions. Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients.”

As a leading Google Cloud Premier Partner, SADA has deep engineering capabilities across the entire Google Cloud stack and specializes in Google Cloud priority workloads. The SADA acquisition positions Insight to further benefit from the growing trend of multicloud adoption, accelerating Insight’s progress toward its strategic objective of growing cloud services and solutions.

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Insight’s proven expertise and scale with Microsoft Azure and AWS, combined with SADA’s robust Google Cloud proficiency, establishes Insight as a comprehensive multicloud provider. Key data points include:

  • The acquisition adds approximately 850 professionals dedicated to the Google Cloud ecosystem, increasing Insight’s overall team to more than 14,500 teammates across 26 countries to serve clients globally.
  • SADA is a Google Cloud Premier Partner with 10 Google Cloud Specializations, including security, infrastructure, cloud migration, data analytics, application development, location intelligence and machine learning.
  • Insight has a multibillion-dollar relationship with Microsoft and is the worldwide 2023 Microsoft Solution Assessments Partner of the Year and an Azure Expert Managed Service Provider. Insight has earned more than 65 Microsoft Partner of the Year awards and maintains 22 Microsoft specializations.
  • Insight is an AWS Advanced Tier Services partner with four competencies (Migration, Microsoft Workloads, DevOps, Security).

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