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RaceTrac Revs Up Customer Experience with HPE ProLiant Edge Servers at the Edge

RaceTrac Revs Up Customer Experience with HPE ProLiant Edge Servers at the Edge

RaceTrac deploys HPE ProLiant servers in every store to transform technology environment and optimize workloads across self-service gas pumps, in-store checkout, inventory management, and employee resources

Hewlett Packard Enterprise announced a collaboration with RaceTrac, a company that operates a chain of gasoline service stations and convenience stores across the southern United States.

“The average time spent by a RaceTrac customer is approximately two and a half minutes, and our goal is to o**** a frictionless experience during every visit”

HPE supports RaceTrac’s digital transformation to modernize and deliver a consistent experience for its customers across its 800+ stores. The two organizations work together closely to achieve RaceTrac’s business goals with HPE compute at the foundation. HPE ProLiant servers were implemented in every store to deliver reliability, industry-leading security, and optimized performance for a range of applications.


RaceTrac also relies on HPE Alletra Storage, a cloud-native data infrastructure, to improve ease of use and increase operational efficiency. The upgrade boosts RaceTrac’s storage capacity and simplifies its data management.

“HPE compute and storage solutions provide retailers a unique foundation to fuel seamless customer experiences and optimized operations,” said Neil MacDonald, executive vice president and general manager, Compute, at HPE. “RaceTrac is a powerful example of a retail organization embracing data-first modernization to power new applications and drive better business outcomes. We had the pleasure of teaming up with RaceTrac to support them on this journey to unlock greater value for their customers and boost competitiveness.”

RaceTrac improves daily operations and future-proofs business with new compute environment

RaceTrac’s new compute environment supports workloads that are critical to enhancing the customer experience, including self-pumping gas stations, credit card and payment processing, and a customer loyalty platform.


RaceTrac will also apply HPE compute and storage technology to improve overall store management programs such as camera surveillance, employee digital timecards to clock-in and clock-out, daily accounting summaries, staff scheduling, and inventory order placements.

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“The average time spent by a RaceTrac customer is approximately two and a half minutes, and our goal is to o**** a frictionless experience during every visit,” said Tyler Grubbs, executive director, Store Systems and Technologies, at RaceTrac. “We chose HPE because they entered the trenches with our IT team to understand our needs and how to support our organization’s mission. In addition to making our customers’ experience simpler and more enjoyable, the new compute environment will enable us with capabilities to harness the power of data to make better business decisions.”

HPE and RaceTrac are also exploring future use cases to improve other areas such as increasing fraud prevention and detection with video surveillance and analytics, and real-time inventory tracking using computer vision.

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HPE delivers next-generation compute for the hybrid world with HPE ProLiant Gen11 servers

HPE ProLiant servers support a range of workloads from bare metal and virtualized applications, including VDI, data analytics, AI, and machine learning, to cloud-native, telco vRAN (5G), virtual private cloud, and remote offices or SMBs.

HPE has built on 30 years of continuous innovation with the new HPE ProLiant Gen11 servers to deliver an intuitive cloud operating experience, trusted security by design, and optimized performance for workloads.

The new HPE ProLiant Gen11 servers are available today to deliver high performance on an organization’s most data-intensive workloads.

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