– Expanded strategic partnership with Cisco positions Wipro as a leading provider of solutions and services for the digital advertising industry
Wipro Limited, a global leader in information technology, consulting and business process services, announced Wipro VisionEDGE, a dynamic digital signage and omni-channel advertising solution, to expand its offering in sports, retail, transportation and entertainment. Wipro VisionEDGE, formerly known as Cisco Vision, provides a converged platform for innovation and enables brands to manage and stream content to increase customer loyalty.
Stadiums, airports, retailers and other venues are looking for more efficient ways to connect with their customers. Wipro’s VisionEDGE solution offers the flexibility to deliver a wide range of high quality videos and advertisements to enhance the customer experience. Wipro VisionEdge will leverage the potential of Wipro FullStride Cloud Services to enable customers to unlock new business value from their brand ownership and create new revenue streams.
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Wipro has partnered with Cisco to offer the solution through the Cisco SolutionsPlus program and the Cisco Global Price List (GPL) in late 2021. In addition, both companies will continue to invest in the go-to-market plans and develop new potential applications for the Wipro VisionEDGE solution.
“Wipro’s 26-year strategic partnership with Cisco is proof of our ability to keep pace with the changing business and technology landscape and to create value through differentiated offerings and innovative partnership models. The introduction of Wipro VisionEDGE as part of Cisco’s SolutionsPlus program will significantly expand the reach of our solutions and services for our global customers. We will continue to develop new features, capabilities and services that leverage our EngineeringNXT and 5G offerings to bring value and new business opportunities to our customers. We are excited to enter the next phase of this strategic partnership with Cisco, “said Malay Joshi, Senior Vice President & Sector Head – Sports, Communications, Media, Technology, Wipro Limited .
“As the digital advertising market continues to grow and change, we are excited to expand our partnership to offer Wipro VisionEDGE and best-of-breed solutions to our customers,” said Ken Martin , Managing Director Global Sales – Sports, Media, and Entertainment Industry Group, Cisco.“The sports, media, entertainment, transportation and retail industries are all undergoing profound changes brought about by converged networks, wireless technologies, IPTV (Internet Protocol Television), IP fabric, sensors, cloud-native applications, 5G , artificial intelligence and other breakthrough innovations that will open up unprecedented possibilities. We will continue to invest in our portfolio of solutions and work closely with our customers and partners to support their evolving needs and leverage the best technologies in the market. ”
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