CIO Influence

Category : Native and Programmatic Advertising

CIO Influence News Native and Programmatic Advertising Vision

VideoByte Partners with Katz Digital to Elevate Audio Advertising into Connected TV with A2V Technology

CIO Influence News Desk
by CIO Influence News Desk0
Katz Digital, a division of Katz Media Group, the largest media representation company in the United States, has selected VideoByte’s A2V as a preferred vendor for delivering audio...
CIO Influence News Native and Programmatic Advertising

Perion Expects $22Million in Adjusted EBITDA For the First Quarter of 2022, More Than Double Q1/2021

CIO Influence News Desk
by CIO Influence News Desk0
SORT™, Perion’s Cookieless Targeting solution, and Vidazoo Video monetization platform contribute incremental revenues, expected to drive substantial display advertising growth Perion Network Ltd, a global...
CIO Influence News Native and Programmatic Advertising

Cadent Aperture Viewer Graph Continues to Scale, Delivering Unprecedented TV Audience Insights at Market-Leading Speed

CIO Influence News Desk
by CIO Influence News Desk0
The solution is one of the industry’s quickest to onboard data, averaging under 15 minutes to onboard and match Cadent, the largest independent platform for...
CIO Influence News Native and Programmatic Advertising

MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics

CIO Influence News Desk
by CIO Influence News Desk0
MarketCast accelerates its advertising effectiveness research, testing, and measurement with the addition of Phoenix’s people and platforms MarketCast today announced the acquisition of Phoenix Marketing International, a leading...
CIO Influence News Native and Programmatic Advertising

TiVo Launches Suite of Omni-Screen, Data-Driven Advertising Solutions to Bridge Gap Between Linear TV and Streaming

CIO Influence News Desk
by CIO Influence News Desk0
TiVo Xtend™ enables industry to achieve incremental reach, frequency and audience engagement TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi...
CIO Influence News Cloud Native and Programmatic Advertising

LiveRamp Collaborates with Adobe to Enable Omnichannel People-based Targeting and Measurement

CIO Influence News Desk
by CIO Influence News Desk0
Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on Device-based Identifiers LiveRamp the leading data connectivity platform,...