CIO Influence

Category : Native and Programmatic Advertising

CIO Influence News Native and Programmatic Advertising Technology

EssenceMediacom Expands Sofology Brief and DFS Partnership With Digital Scope Win

CIO Influence News Desk
by CIO Influence News Desk0
The expansion reflects success of digital and creative expertise within the agency, including its Data Practice and Creative Futures division Following the renewal of its...
CIO Influence News Native and Programmatic Advertising Security

Click Fraud Protection Firm Polygraph Identifies Fake Leads Scam Affecting ‘Performance Max’ Advertising Campaigns

CIO Influence News Desk
by CIO Influence News Desk0
Advertisers are losing money due to scam websites generating fake clicks on adverts and submitting spam leads to trick conversion tracking Click fraud detection firm Polygraph...
CIO Influence News Native and Programmatic Advertising Security

Polygraph Warns Advertisers Not To Rely On IP Blocking To Prevent Click Fraud

CIO Influence News Desk
by CIO Influence News Desk0
IP blocking offers little to no protection against real-world click fraud Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every...
CIO Influence News Native and Programmatic Advertising

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

CIO Influence Staff Writer
by CIO Influence Staff Writer0
New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences Havas Media Group announced a global partnership with Lumen Research that...
CIO Influence News Native and Programmatic Advertising

Neustar and Captivate Transform Digital Out-of-Home Advertising With Advanced Audience Segmentation and Targeting

CIO Influence News Desk
by CIO Influence News Desk0
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes Neustar, Inc., a TransUnion company announced...