CIO Influence

Category : Native and Programmatic Advertising

CIO Influence News Data Management Native and Programmatic Advertising

Tealium Partners with Meta, Google, TikTok, and More to Enhance ad Conversion Strategies for Enterprises

PR Newswire
by PR Newswire0
Tealium, the largest independent and most trusted customer data platform (CDP), has launched new first-party data activation capabilities with the world’s biggest media players, including Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google.Tealium’s...
AIOps CIO Influence News Native and Programmatic Advertising

Scibids Partners With Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers

Business Wire
by Business Wire0
Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first...
CIO Influence News Native and Programmatic Advertising

Simpli.fi Launches ZTV, Bringing Highly Competitive Pricing to Audience-Targeted CTV Advertising

PR Newswire
by PR Newswire0
Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, announced ZTV, an addition to its comprehensive suite of CTV advertising solutions. ZTV is an advanced...
Blockchain CIO Influence News Native and Programmatic Advertising Security

Affitrum is Disrupting the Digital Advertising Industry and Addressing Fraud

GlobeNewswire
by GlobeNewswire0
Affitrum, a revolutionary digital advertising platform, is leveraging blockchain technology and artificial intelligence (AI) to tackle the ad industry’s $450 billion fraud cases. The project is committed to eliminating existing challenges...
CIO Influence News Native and Programmatic Advertising

Integral Ad Science Names Sam Cox as SVP of Product Management

PR Newswire
by PR Newswire0
Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately. Based in New...
CIO Influence News Native and Programmatic Advertising

Screenverse Delivers Best-In-Class Measurement to its Partners and Buyers, with PerView

PR Newswire
by PR Newswire0
Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange‘s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking...