Native and Programmatic Advertising Archives

InfoSum, the World’s Leading Data Collaboration Platform, Appoints Lauren Wetzel as CEO

Business WireJuly 11, 2024

by Business WireJuly 11, 20240

Experienced media and technology executive takes the reins as data clean rooms become a critical component of the marketing industry InfoSum, the world’s leading data...

Guest Authors IoT Native and Programmatic Advertising Networking Technology

Telco-Verified IDs: Deploying the Next Big Revenue Opportunity for Telcos

Tanya FieldJuly 10, 2024

by Tanya FieldJuly 10, 20240

Telco businesses are arguably more differentiated than at any time in the past, with operators around the world offering service-layer propositions in new industries including...

CIO Influence News Cloud Digital Transformation Native and Programmatic Advertising

Solodev Achieves New AWS Advertising and Marketing Technology Competency

GlobeNewswireNovember 30, 2023November 30, 2023

by GlobeNewswireNovember 30, 2023November 30, 20230

The cloud services company, which offers its Solodev CMS in AWS Marketplace, provides solutions that are purpose-built for advertising and marketing applications, helping brands deliver...

CIO Influence News Digital Transformation Native and Programmatic Advertising

Tealium Achieves the AWS Advertising and Marketing Technology Competency

GlobeNewswireNovember 30, 2023November 30, 2023

by GlobeNewswireNovember 30, 2023November 30, 20230

Tealium is recognized for its demonstrated technical proficiency and proven customer success in the advertising and marketing industry Tealium announced that it has achieved the Amazon Web...

CIO Influence News Native and Programmatic Advertising

Infillion Closes Deal to Acquire MediaMath

CIO Influence News DeskSeptember 20, 2023

by CIO Influence News DeskSeptember 20, 20230

Company will add MediaMath to its portfolio of premium products and is planning to relaunch the platform in early 2024. Infillion, an advertising technology and...

CIO Influence News Native and Programmatic Advertising Video

Magnite and SpringServe Support FAST Ad Management for Virgin Media TV Services

GlobeNewswireAugust 30, 2023

by GlobeNewswireAugust 30, 20230

Magnite, the world’s largest independent omnichannel sell-side advertising company, has been selected as the preferred SSP to support Virgin Media’s free ad-supported streaming television (FAST)...

CIO Influence News Native and Programmatic Advertising

IAS Announces Exclusive, First to Market Partnership with X to Provide Pre-Bid Brand Safety and Suitability

PR NewswireAugust 9, 2023

by PR NewswireAugust 9, 20230

Integral Ad Science, a leading global media measurement and optimization platform, announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand...

CIO Influence News Native and Programmatic Advertising SaaS

Matthew Tickell Runs Expansion of Automotive Adtech Company Cartelux Into the United States

PR NewswireAugust 7, 2023

by PR NewswireAugust 7, 20230

Cartelux, the Australian adtech software company is proud to announce the expansion of its business into the United States, Canada and Latin America. The company operates the most easy-to-use platform to...

CIO Influence News Native and Programmatic Advertising SaaS

diDNA Launches Viewify, New SaaS Tool to Help Publishers Get More Value Out of Their Inventory

PR NewswireAugust 2, 2023

by PR NewswireAugust 2, 20230

diDNA, a leading provider of digital ad tech solutions, has announced the launch of its latest product, Viewify. Designed to increase the value of a publisher’s...

CIO Influence News Native and Programmatic Advertising

MediaMint Secures Growth Investment from Everstone Capital and Recognize

PR NewswireAugust 1, 2023

by PR NewswireAugust 1, 20230

MediaMint, a leading digital advertising operations service provider, announced that Everstone Capital and Recognize have made a significant strategic investment in the Company. This marks the first institutional capital for MediaMint,...

Category : Native and Programmatic Advertising

InfoSum, the World’s Leading Data Collaboration Platform, Appoints Lauren Wetzel as CEO

Telco-Verified IDs: Deploying the Next Big Revenue Opportunity for Telcos

Tealium Achieves the AWS Advertising and Marketing Technology Competency

Infillion Closes Deal to Acquire MediaMath

Magnite and SpringServe Support FAST Ad Management for Virgin Media TV Services

IAS Announces Exclusive, First to Market Partnership with X to Provide Pre-Bid Brand Safety and Suitability

Matthew Tickell Runs Expansion of Automotive Adtech Company Cartelux Into the United States

diDNA Launches Viewify, New SaaS Tool to Help Publishers Get More Value Out of Their Inventory

MediaMint Secures Growth Investment from Everstone Capital and Recognize

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