A Seamless Journey Made Possible by CRM Technologies
Simplify the System Businesses have taken a hit in recent years due to the pandemic and priorities and strategies have shifted. The landscape has undergone...
Category : Martech
Neustar Joins Salesforce AppExchange to Transform Personalized Experiences at Scale
Neustar’s Unified Identity with Salesforce CDP on the AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer...
SAS a Leader in Real-Time Interaction Management per Independent Research Firm Report
SAS customer references “award SAS this study’s only perfect reference rating for a vendor’s roadmap…” As brand marketers continue to prioritize customer experience (CX), those...
The Importance of Martech in Driving Revenue and Optimizing Operations
As the world gets more complicated and connected, people are evolving in terms of how they want to be marketed to and communicated with. Savvy...
Amperity Launches Amperity Profile Accelerator for Adobe to Give Brands a More Complete, Actionable Customer View
First in a series of new solutions to maximize marketing cloud investments and enable deeper, unified customer profiles Amperity, the leading enterprise Customer Data Platform...
Treacy & Company Names Joshua Coleman Managing Partner as the Firm Builds Its Consulting Practice
Based in Chicago, Coleman will continue to lead and develop the business with foundations in Michael Treacy’s time-tested market leadership models Treacy & Co., a...
Litmus Launches New Capabilities to Level Up Email Strategy, Optimize Highly Personalized Experiences
New solutions provide more efficient email workflow, increasing ROI and subscriber engagement for marketers Litmus, a leader in email marketing, announces new capabilities helping boost...