CIO Influence

Author : Baber Amin

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Baber Amin is a transformative senior technology executive with a rich background in enterprise security, identity and access management, Identity and Data Governance, privacy, and API security. He currently serves as Chief Product Officer at Anetac Inc., where he leads product strategy, design and overall digital experience. He is responsible for setting the product vision, and strategy, and overseeing its execution Before joining Anetac, Baber served as Chief Product and Operating Officer at Veridium, where he led product strategy, technical field operations, product and field marketing, and the company’s overall go-to-market strategy. He was instrumental in driving Veridium’s innovation in identity proofing, passwordless authentication, and biometric security, all while championing a privacy-first approach on behalf of customers. Baber’s earlier career includes a pivotal role at Ping Identity as Chief Technology Officer for the West Region, shaping Ping’s OpenBanking, GDPR, and Consumer Identity solutions. He also helped drive Ping’s global go-to-market strategy, elevate its Zero Trust Access portfolio, and led several successful M&A initiatives that significantly boosted market share and revenue. Earlier in his career, Baber held senior roles at Oracle, where he spearheaded the Identity as a Service (IDaaS) strategy, and at CA Technologies (now part of Broadcom), where he focused on multifactor authentication and risk management offerings. His leadership extended to Novell, where he led and championed cloud security initiatives as part of the identity management business. A recognized thought leader, Baber is an author of multiple patents in software security, web caching, and content distribution. He is a speaker at industry conferences and an advocate for strategic identity execution, helping organizations leverage identity and access management to enhance security and streamline digital transformation.