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Cisco and TELUS Team Up to Enhance Connected Car Experiences, Drive Carmaker Revenue

Cisco and TELUS Team Up to Enhance Connected Car Experiences, Drive Carmaker Revenue
  • Cisco and TELUS launch new 5G capabilities in North America to serve IoT use-cases for industry verticals, with a focus on connected cars.

  • TELUS and Cisco’s Mobility Services Platform (IoT Control Center services) introduces paths to enhance the driver experience and ways for car manufacturers to realize new revenue streams.

  • TELUS expects to onboard over one and a half million 5G standalone cars onto the Cisco IoT Control Center over the next several years, starting in 2024.

Cisco and TELUS announced they are launching new 5G capabilities in North America to serve IoT use cases across industry verticals, with a focus on connected cars. The network will serve as a foundation to support drive testing by a major North American automotive manufacturer’s 5G Connected Car, while setting the stage for enhanced experiences for customers and revenue opportunities for carmakers.

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With these enhanced capabilities, TELUS Control Center powered by Cisco can now support automated provisioning, dynamic policy, charging and quota management outcomes to launch new subscription services on demand, and manage SIM and vehicle lifecycle for any Connected Car OEM or enterprise.

Paving the Way for Seamless Connected Car Experiences

Cisco and TELUS are enabling connected car OEMs to orchestrate and automate the end user experience effortlessly with IoT Control Center’s rich REST API portfolio. This launch enables the OEM to leverage TELUS’ high-performance wireless network to introduce 5G enabled telematics, infotainment applications and advanced network services, along with subscription Wi-Fi services to customers.

With electrification and software-defined vehicles driving the future of the connected mobility ecosystem, this innovation lays the foundation for OEMs to offer new on-board applications and advanced driver assistance system (ADAS) services in the future, while carving a path into subscription services to support OEMs’ revenue diversification goals. Consumers can subscribe to services OnDemand from the vehicle or an OEM web portal, access threshold-based subscription notifications and renew or cancel services seamlessly – all of which can be orchestrated by the OEM using IoT Control Center, Cisco’s market-leading Mobility Services Platform.

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“Cisco Mobility Services Platform with 5G is ushering in a new era for connected cars to deliver amazing customer experience for the drivers while paving the path for carmakers to drive better experience and services over mobile networks,” said Masum Mir, Senior Vice President and General Manager, Provider Mobility, Cisco. “As the leader in Mobile connectivity management, networking and enterprise mobility services portfolio, Cisco continues to innovate to drive service enablement, simplified operation and business value for service providers and OEMs.”

“As a global technology leader, TELUS prides itself on delivering the best in connected car capabilities, which is why we are excited to partner with Cisco,” said Jodi Baxter, Vice President 5G & IoT Connectivity at TELUS. “We have Canada’s only dedicated IoT Core network and this partnership is an important step in supporting 5G Drive testing for vehicle manufacturers and transitioning LTE vehicles to our superior network, which will help create a safe and more connected experience.”

Driving Network Control with IoT Connectivity

The collaboration also introduces OnDemand network slice creation, full-stack observability with service assurance and life cycle management capabilities in a contained lab environment, aimed at supporting advanced, mission-critical use cases in the future. Cisco and TELUS are laying the foundation for OEMs to get full visibility and control of their network services and drive quality of service on demand with predictive intelligence and automated assurance so they can offer a delightful end customer experience.

The collaboration is a foundational building block of Cisco’s Mobility Services Platform strategy to enable service providers to maximize return on investment with minimal risk, drive 5G monetization with new value-added services and API based network programmability outcomes.

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[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

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