Launch Represents a Significant Technology Upgrade from Existing HydraFacial Delivery System, with Data Collection Capabilities for a Personalized and Connected Experience
The Beauty Health Company a global category-creator in beauty health leading the charge with its flagship brand HydraFacial announced the introduction of HydraFacial Syndeo, a revolutionary new digitally connected device co-created with our HydraFacialist community to meaningfully enhance the consumer and provider experience. Syndeo will be available starting today in the US with rolling release to other markets going forward.
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“As a category creator, we deliver beauty health experiences every day that re-invent our consumer’s relationship with their skin, and we’re thrilled to be launching our next-generation HydraFacial delivery system. Syndeo positions us to lead in the beauty health market, by applying technology and data to maximize our customer experience,” said Andrew Stanleick, President and CEO of BeautyHealth. “Meaning ‘connected’ in Greek, Syndeo is a milestone for us in connecting our community of consumers and providers, offering a new level of data and insights on preferences and trends for the ultimate personalized experience.”
Built with cloud-based software, the upgraded delivery system blends the HydraFacial core treatment with digital capabilities to supply the Company and providers with key learnings and insights. The data retrieval enables the Company to better analyze consumer behavior and aid providers in understanding their clients’ needs. With this data, providers can see consumer history and preferences, allowing them to offer targeted products and experiences personalized to a consumer’s needs. The new system also provides the capability to enhance consumer engagement through branding and gamification.
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“Innovation is a key strategic pillar of our growth, and as we build the future of BeautyHealth with new products and technologies like Syndeo, we’re always listening and learning in an effort to strengthen our relationship with our community,” continued Mr. Stanleick. “Syndeo’s connectivity leverages personalized targeting, with the goal of ultimately driving increased consumer activation and deepening involvement and trust in the BeautyHealth community.”
While staying true to the HydraFacial 3-step experience, the new device serves as a significant technological upgrade to the brand’s existing delivery system and was jointly created with Whipsaw, a product design and experience innovation company, and Omnica Corporation, a leading medical device development firm, as the new standard for a/estheticians and providers. Importantly, the new delivery system integrates with a custom LightStim Elipsa™ LED light therapy device, allowing for professional strength therapeutic light energy in an efficient, hands-free application to give a/estheticians freedom to perform other services during use. It can be used seamlessly with HydraFacial Syndeo or on its own.
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