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Infinidat Drives Go-to-Market Strategy with New Global Partner Portal and Expands Channel Sales with Storage-as-a-Service in ArrowSphere

Infinidat Drives Go-to-Market Strategy with New Global Partner Portal and Expands Channel Sales with Storage-as-a-Service in ArrowSphere

Infinidat, a leading provider of enterprise storage solutions, announced new moves to advance its strong position in partnering, supporting and co-selling with channel partners, accelerating adoption of storage-as-a-service (STaaS), and significantly enhancing partner sales enablement. Infinidat will roll out a new global version of its partner portal in July, rebuilt from the ground up, to train and equip solution providers worldwide to grow their revenue at a faster pace and deliver their customers true business and technical value with Infinidatโ€™s platforms. In addition, the company announced that it has integrated Infinidatโ€™s STaaS solution into Arrow Electronicsโ€™ ArrowSphere in North America.

โ€œOur latest investments for our partners to have best-in-class tools and access to leading-edge ecosystems reflect our ongoing, strong commitment to our channel-centric model for go-to-market execution,โ€ said Eric Herzog, CMO at Infinidat. โ€œWeโ€™re streamlining and simplifying the partner experience to boost channel participation and success. Weโ€™re making it easier for solution providers to sell Infinidatโ€™s industry acclaimed enterprise solution portfolio, including enhanced AIOps capabilities, industry-leading real world application performance with the lowest latency, and the rollout of our innovative InfiniSafeยฎย technology across our platforms for groundbreaking levels of cyber resilience โ€“ all with the choice of flexible consumption models.โ€

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Partner Portal Gets a Makeover

Infinidat has rebuilt its partner portal to deliver an enhanced experience for the channel. It is designed to catapult partners forward with dynamic and relevant information to enable competitive advantages. The new portal features the following:

  1. Easier navigationย to simplify use of the knowledgebase and enablement tools in the portal in support of new and expanding market opportunities.
  2. Refreshed, modernized, and expanded content, including detailed information about the new InfiniSafe technology on InfiniBoxยฎย and InfiniGuardยฎ. In addition, localized content in different languages for its global partner ecosystem.
  3. Streamlined training experienceย to make partners more technically adept to sell Infinidatโ€™s portfolio for mutual benefits. Accreditation, also, continues to be part of the program.

โ€œWe have been a strong partner of Infinidat for several years, and their partner support, programs, and portal have been top-notch,โ€ said Jan Veith,ย Sales Director, Hansen & Gieraths IT Solutions GmbH. โ€œWe are very excited about the new, streamlined Infinidat Partner Portal and how it will help us grow our business, deliver better solutions leveraging Infinidatโ€™s award-winning platforms, and keep our teams up-to-date on all things Infinidat.โ€

Infinidat has worked with third-party vendors to bring state-of-the-art capabilities into its new portal for channel partners. One of them is Highspot, the sales enablement platform that increases the performance of sales teams by bridging the gap between strategy and execution.

โ€œWeโ€™re proud that Infinidat has chosen Highspot’sย sales enablement platform to deliver the right resources to their channelย partnersย at the right time within their new partner portal,โ€ said Gwen Sheridan,ย Vice President of Customer Services, Highspot. โ€œWith Highspot, Infinidatโ€™sย partnersย canย utilize rich content, guidance and insights to effectively engage buyers and improve sales performance.โ€

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Infinidatโ€™s STaaS Solution Integrates into ArrowSphere in North America

Arrowโ€™s ArrowSphere platform helps channel partners manage, differentiate, and scale their cloud business. Its marketplace includes leading hyperscale providers, as well as public and private IaaS, PaaS, SaaS, HaaS and cloud software offerings, such as Infinidatโ€™s STaaS.

โ€œInfinidat is creating more value for its partners by leveraging ArrowSphere to more easily deliver to customers Infinidatโ€™s storage-as-a-service offering,โ€ said Shannon McWilliams, Vice President of Supplier Alliances, Arrow. โ€œStorage-as-a-service is a significant revenue growth opportunity for channel partners. Providing a new option for integration, automation, and streamlined ordering of enterprise storage, Infinidatโ€™s STaaS now joins the increasing list of solutions available โ€˜as a serviceโ€™ through Arrowโ€™s award-winning cloud management platform, ArrowSphere.โ€

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[To share your insights with us, please write toย sghosh@martechseries.com]

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