The leading modern media company strengthened access control and improved visibility using Keeper Enterprise Password Manager
Keeper Security, the leading provider of zero-trust and zero-knowledge privileged access management software protecting passwords and passkeys, infrastructure secrets, remote connections and endpoints, announces the release of a new case study highlighting how VaynerX strengthened credential security across its organization. The global modern media and communications company leveraged Keeper Enterprise Password Manager, part of the KeeperPAM® platform to mitigate the risk of cybersecurity breaches and strengthen its organizational security.
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VaynerX supports some of the world’s most recognizable brands across advertising, media, commerce and digital transformation. With teams working across multiple regions and accessing a wide range of internal systems and external client platforms, the organization identified the need for a more consistent and centralized approach to credential management in order to reduce risk while maintaining the speed and flexibility required in a client-driven business.
“Prior to Keeper, we weren’t using a unified approach across the organization that could capture everything in a single pane of glass,” said John Georgatos, Global Chief Information Officer at VaynerX. “Once we introduced Keeper, people immediately loved it. They loved the features and were able to solve a lot of the problems they had with previous platforms.”
Organizations of all sizes continue to face persistent credential-based risk in increasingly complex authentication environments. Keeper’s global research shows that 40% of employees reuse passwords across multiple accounts, while 67% of businesses report phishing remains a persistent threat, even as organizations adopt more advanced authentication methods. For global, client-facing organizations that rely on shared access to third-party platforms, these risks make strong credential security and secure credential sharing critical operational requirements.
Keeper Enterprise Password Manager is built on Keeper’s zero-trust and zero-knowledge security architecture, meaning all credentials are encrypted end-to-end and never accessible to Keeper or any unauthorized third party. The platform enables strong encryption, centralized governance, secure credential sharing options and detailed visibility into credential usage, helping organizations reduce exposure to credential-based attacks while maintaining productivity. As organizations modernize authentication, Keeper also supports passkeys alongside traditional credentials, enabling teams to strengthen access security without disrupting existing workflows.
For VaynerX, selecting a password management solution required more than strong security alone. Ease of use, centralized administration and seamless integration with existing tools and workflows were essential to driving adoption across its global workforce.
“Choosing Keeper came down to its functionality, ease of use and the ability to centrally manage the system, giving us enterprise-level security access,” said John Maalouf, SVP, Global Head of Procurement at VaynerX. “Keeper was a simple process to get started. We got access right away after our initial trial, and it was very seamless to integrate Keeper into the various platforms and tools that we already use.”
Industry research reinforces why strengthening credential security has become a critical priority. Studies show that more than 80% of data breaches are linked to weak, reused or compromised passwords, underscoring the importance of centralized credential management for organizations that rely on shared access and collaboration at scale.
“Credential-related threats remain among the most persistent risks facing organizations ,” said Darren Guccione, CEO and Co-founder of Keeper Security. “VaynerX’s experience with Keeper serves as a roadmap demonstrating how organizations can strengthen password management as a practical foundation for protecting access, maintaining client trust and preparing for the future of authentication without adding unnecessary complexity.”
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