Red River, a technology transformation company specializing in AI-driven cybersecurity and IT infrastructure solutions serving government and enterprise customers, announced the appointment of David Raffetto as Senior Vice President and General Manager of its Technology Solutions business unit. In this role, Raffetto will lead both the federal and commercial sales teams, guide Red River’s go-to-market strategy, drive growth across diverse markets and strengthen the company’s mission-focused partnerships.
Raffetto joins Red River from Cisco Systems, where he spent more than 16 years in sales and leadership roles spanning the public and private sectors. Most recently, he served as Sales Director for Cisco’s Department of Defense Operation, leading a matrixed team of over 80 professionals and partners supporting Department of the Air Force, U.S. Marine Corps, Department of the Navy, DHA, USCG and the Pacific. His leadership focus is on delivering innovative, mission-enabling technology solutions in complex, high-stakes environments.
“David’s people-focused leadership, mission-driven perspective and knowledge of both federal and commercial markets make him a natural fit with Red River,” said Kush Kumar, Chief Revenue Officer at Red River. “He brings a genuine commitment to collaboration and customer success, along with experience in the defense, civilian and enterprise sectors that will help us strengthen relationships and make a meaningful impact for the communities we serve.”
A veteran of the United States Coast Guard, Raffetto has a proven record of driving transformation, spearheading go-to-market strategies and delivering measurable results in both mature and emerging technology markets. He is active in the federal community as a board member of the AFCEA DC Chapter, a USO member and a mentor in the Federal Aspiring Leaders organization.
“David brings a unique combination of market knowledge, general management, mission understanding and sales leadership,” said Anthony Christie, CEO of Red River. “His ability to align technology innovation with real-world outcomes will accelerate our growth across both commercial and federal markets and strengthen our position as a trusted partner to our government and enterprise customers.”
“I’m honored to join Red River and lead the sales organization at such an important time,” said Raffetto. “Red River’s commitment to mission success, business innovation and customer intimacy aligns perfectly with my own values and leadership approach. I look forward to working with this exceptional team to deliver technology outcomes that matter.”
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