Ping Identity, the intelligent identity solution for the enterprise, announced PingOne Protect, a new fraud detection and risk management service to prevent account takeover and fake accounts while solving multi-factor authentication (MFA) fatigue for end users.
PingOne Protect takes a unique approach to threat protection, combining Identity and Access Management (IAM) with holistic, intelligence-based fraud detection across the entire user journey. It dynamically evaluates multiple risk signals, even before login, to calculate an overall risk s**** for the end user. Signals include user and entity behavior analytics, behavioral biometrics, IP and network reputation telemetry, device telemetry, and many more. The risk s**** drives identification, authentication, and authorization policies.
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“Account takeover and fraudulent accounts are the fastest growing and costliest threats in the digital economy,” said Andre Durand, CEO and founder of Ping Identity. “By marrying IAM and intelligent fraud mitigation in a single platform, businesses gain greater agility and visibility into the user journey and can deliver a tailored approach to preventing fraudulent activity based on the individual’s level of risk.”
Businesses benefit from PingOne Protect by reducing user frustration and session abandonment, minimizing risk, and helping prevent account takeover and new account fraud. It also allows businesses to easily ingest third-party risk signals, consolidating and centralizing fraud detection services. Users benefit from seamless and secure online experiences that increase trust and decrease aggravation when accessing digital resources.
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