The New Partnership Will Offer RSSAs Additional Marketing Support to Help Them Publicize Their Services to Prospective Clients
The National Association of Registered Social Security Analysts (NARSSA), the nation’s leading professional organization that educates and certifies an elite group of Social Security experts, and Essential Engine, a premiere marketing services company for professionals, have announced a partnership to help Registered Social Security Analysts ® (RSSA ®) market themselves and their individual practices to consumers.
Partnering with NARSSA is a natural fit. Their leadership in Social Security education, combined with our personalized, ongoing client communication, creates a powerful advantage for advisors,”
— Bjord Piltingsrud, Essential Engine
RSSAs are trained and certified experts when it comes to Social Security benefits and retirement planning. With more than 70 million Americans currently receiving Social Security benefits, along with tens of thousands claiming for benefits every day, the federal entitlement program has become the main source of retirement funds for a majority of Americans. RSSAs offer an invaluable service that ensures individuals and married couples are maximizing their benefits. RSSAs go through an intense five-module online course and certification exam before they receive their designation, which allows them to offer services and insight that go well beyond what other financial services professionals such as Certified Public Accountants and Certified Financial Planners can provide.
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“We’re excited to partner with Essential Engine, whose magazine and marketing platforms provide advisors with a powerful way to stay consistently engaged with their clients and prospects,” said Ted Rosedale, Chief Operating Officer at the National Association of Registered Social Security Analysts. “By combining their proven client communication strategies with RSSA’s Social Security expertise, we’re helping advisors deliver meaningful education while strengthening long-term relationships.”
Essential Engine provides digital and direct-mail marketing services to professionals looking to propel their client retention, referrals and engagement. The firm has deep expertise in the real estate, mortgage, and wealth management worlds.
“Partnering with NARSSA is a natural fit for us. Their leadership in Social Security education, combined with our ability to deliver personalized, ongoing client communication, creates a powerful competitive advantage for advisors,” said Bjord Piltingsrud, Vice President, Strategy and Business Development at Essential Engine. “Through a fully customized Retiring Well magazine built specifically for RSSA members, we’re giving advisors a tangible, high-impact way to bring their expertise to life, positioning them as the trusted authority on the most important retirement decisions their clients will make.
This isn’t just marketing, it’s a relationship-building engine that keeps advisors top-of-mind in the household, strengthens long-term client engagement, and consistently drives retention and warm referrals at scale.”
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