G2M Insights has been awarded a US patent for groundbreaking technology that combines advanced predictive analytics with cutting-edge data security, empowering businesses to unlock actionable insights while safeguarding sensitive information.
G2M Insights, a leader in go-to-market intelligence and business analytics, is proud to announce the issuance of U.S. Patent No. 12,153,711, titled Systems and Methods for Predictive Analysis. Awarded on November 26, 2024, this patent solidifies G2M Insights’ position at the forefront of innovation in predictive analytics and data security.
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The patented technology introduces revolutionary methods for secure communication and advanced data analytics. At its core, the innovation integrates cutting-edge encryption with predictive modeling, empowering businesses to unlock actionable insights while ensuring robust protection of sensitive data, including personal identifying information (PII).
“This patent represents a significant milestone for G2M Insights,” said Pierre Elisseeff, Co-Founder of G2M Insights. “It embodies our commitment to delivering transformative solutions that combine enterprise-grade data security with unparalleled predictive capabilities. Businesses can now analyze complex datasets with confidence, knowing their data is protected within a zero-trust framework.”
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Key features of G2M’s technology include:
•Client-Side Encoding: Sensitive data is encrypted and decoded exclusively on the client side, ensuring that PII never leaves the secure boundary of the user’s environment.
•Modular Predictive Analytics: A flexible, scalable system that integrates seamlessly with enterprise tools such as Customer Relationship Management (CRM) platforms and data warehouses.
•Enhanced User Accessibility: Simplified interfaces tailored for business analysts, enabling effective use of machine learning models without requiring advanced coding expertise.
•Propensity Modeling: Advanced techniques for scoring and modeling business metrics, including customer retention and lead conversion.
These innovations position G2M Insights as a pivotal player in helping businesses navigate the complexities of modern data-driven decision-making while adhering to stringent privacy regulations like GDPR.
“The issuance of this patent underscores our dedication to empowering businesses with tools that not only analyze but also secure their data in transformative ways,” said Derek Azuara, Co-Founder of G2M Insights. “It reflects our vision to lead the market in delivering smarter, safer, and more efficient analytics solutions.”
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