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Ajay Jindal named SVP of Business Process & Automation, joining Entrust from Deloitte. Erika Cowen is now SVP of Customer Success, joining Entrust from F5.
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Ajay and Erika bring deep operational and customer leadership experience to strengthen how Entrust operates and supports customers as AI reshapes how work gets done.
Entrust, a global leader in identity-centric security solutions, announced the appointments of Ajay Jindal as Senior Vice President of Business Process & Automation and Erika Cowen as Senior Vice President of Customer Success. Both leaders report to Tony Ball, CEO of Entrust, and join the company’s Senior Leadership Team.
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“At Entrust, we protect identities so people and organizations can live, work, and do business with confidence,” said Tony Ball, CEO of Entrust. “As AI accelerates digital transformation and raises the stakes for fraud and cyber threats, identity security becomes even more central. Ajay will help us scale smarter by strengthening the processes and automation that power productivity and resilience, while Erika will deepen our customer commitment by ensuring we deliver an exceptional experience at every step of the identity lifecycle. They will help Entrust move faster, operate with greater discipline, and drive positive customer outcomes every day.”
Together, Ajay and Erika bring deep operational and customer leadership experience to strengthen how Entrust operates and supports customers as AI reshapes how work gets done.
Ajay Jindal, SVP of Business Process & Automation
As Senior Vice President of Business Process & Automation, Ajay Jindal will focus on strengthening business process maturity, accelerating automation initiatives, and unlocking the practical benefits of AI for the organization. His work will be central to how Entrust scales operations and simplifies services for customers, partners, and suppliers.
Jindal joins Entrust from Deloitte, where he led large‑scale digital transformation initiatives, modernized enterprise operations, and delivered measurable outcomes across complex, global organizations.
“AI creates opportunity—but realizing its value requires strong processes, the right operating model, and disciplined execution,” said Ajay Jindal. “My focus at Entrust is on building its foundation to allow teams to scale, work more productively, and turn AI into measurable impact across the business.”
Erika Cowen, SVP of Customer Success
As Senior Vice President of Customer Success, Erika Cowen leads the Entrust Customer Success organization, encompassing customer success management, technical support, and professional services. She is focused on strengthening end‑to‑end customer experiences, driving measurable outcomes, that drive long-term customer retention and growth.
Cowen joins Entrust from F5, where she served as Vice President of Customer Success and built global teams supporting large enterprise customers in highly complex environments.
“Customer success is built on trust and partnership, but it’s measured through the outcomes we help our customers achieve,” said Erika Cowen. “What’s exciting about Entrust is the ability to help customers both protect identities and enable secure digital experiences across the full identity lifecycle. In a world being rapidly reshaped by AI, our role is to make those experiences more connected, more proactive, and ultimately more impactful in driving long-term value for our customers.”
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