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Viseven Joins Veeva’s New Digital Factory Accelerator Program (DFAP)

Viseven Joins Veeva’s New Digital Factory Accelerator Program (DFAP)

Viseven provides dedicated support to upscale customers’ content hub strategies

Viseven Group announced that it has joined Veeva Systems’ new Digital Factory Accelerator Program (DFAP). The program helps content partners work closely with pharmaceutical companies to build and maintain organized, effective digital content hubs. Mutual customers, including top 50 pharma companies can now leverage Viseven’s expertise to create, review, and distribute compliant content faster, and at scale using Veeva’s Commercial Cloud solutions.

PREDICTIONS SERIES 2022

Pharmaceutical companies are increasingly moving away from the traditional model of content production to the model of a systematic, efficient, and scalable Digital Content Factory (DCF). The DCF is an end-to-end service including design, creation, content development, deployment, channel management, global-to-local distribution and localization – all in a single infrastructure. Providing clear governance and streamlined workflows, the Content Factory approach can accelerate time-to-market for content delivery by 4x and reduce content production costs by 50-70%.

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Viseven can help Veeva customers operating DCFs by:

  • Providing continuous support to operate Digital Factories seamlessly without disruptions
  • Managing content distribution channels
  • Improving transparency and process flows by standardizing governance across content strategy, products and systems
  • Sharing innovations and product updates (release enablement)

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“We are really excited about the opportunities that this new partner program brings to our customers who are implementing content factories or are planning to make this a reality. The core value of a DCF, or content hub, is the perfect combination of technology with organization and governance. Now that all the components of this system can be integrated and synchronized even more for Veeva users, we are expecting to deliver even more value in terms of omnichannel orchestration,” said Nataliya Andreychuk, CEO, Viseven.

Viseven’s new membership in the Veeva Digital Factory Accelerator Program builds on its existing participation in the Veeva Technology Partner and Content Partner programs. Using Veeva’s solutions, Viseven  helps customers develop more targeted, personalized content and manage their overall content strategy more efficiently.

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[To share your insights with us, please write to sghosh@martechseries.com]

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