The partnership enhances Playmaker’s affiliate revenue generating capabilities; provides Playmaker’s global audience an enhanced user experience through contextual integration of sports b****** information
Playmaker Capital Inc, the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today a strategic partnership with MetaBet, provider of automated and contextual sports b****** products, to increase user engagement and integrate conversion tools directly into Playmaker’s sports-focused editorial content.
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MetaBet’s b****** content automation platform, which includes Game and Prop Tiles, Odds Comparison Tables, Interactive Bet Calculators and more, incorporates affiliate tracking URLs and link outs to sportsbooks’ event pages with integrated betslip functionality. MetaBet’s collection of monetization tools will seamlessly integrate into Playmaker’s sports content, connecting users to sports b****** markets and increasing Playmaker’s revenue generation with sports b****** operators through a hybrid of affiliate and direct advertising.
Playmaker ranks as the largest regional digital sports media group in Latin America, and the sixth largest digital sports media group across all of the Americas1. Playmaker’s portfolio of sports media brands, including Futbol Sites, Yardbarker, and The Nation Network, create and deliver a high volume of sports content to more than 85 million unique users throughout these regions. This partnership combines Playmaker’s audience reach with MetaBet’s integrated and contextual sports b****** information to enhance engagement and conversion at scale.
“We are delighted to be partnering with MetaBet as we continue to execute against our strategy of becoming an affiliate leader in the sports b****** and gaming industry,” said Jordan Gnat, Playmaker CEO. “By implementing contextual tools that enable users to access sports b****** markets more seamlessly, MetaBet is providing Playmaker with solutions that improve our capability to deliver our ecosystem of highly engaged sports fans to sports b****** operators globally.”
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“We’re thrilled to work closely with the Playmaker team and provide the audiences of its leading sports media brands with engaging, relevant b****** content tools to make informed decisions,” said Benn Gurton, MetaBet Co-Founder. “Our contextual product integrations will provide Playmaker with a set of engagement and monetization tools to drive the highest interaction from its audiences, collect meaningful data, and convert in a financially efficient manner.”
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FORWARD LOOKING STATEMENTS
This press release may contain forward-looking information within the meaning of applicable securities legislation, which reflects Playmaker’s current expectations regarding future events. The words “will”, “expects”, “anticipates”, “believes”, “plans”, “intends” and similar expressions are often intended to identify forward-looking information, although not all forward-looking information contains these identifying words. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Playmaker’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Such risks and uncertainties include, but are not limited to: changes in general economic, business and political conditions. Playmaker undertakes n************ to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.
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