Zift Solutions, a leading provider of partner relationship management (PRM) software, has announced the newest addition to its ZiftONE platform. The new Virtual Event Campaign offering is a first-of-its-kind marketing capability. It allows ZiftONE’s customers to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities.
ZiftONE Virtual Event Campaigns create standardized and co-brandable event promotions and the ability to integrate event-specific data with other data housed in ZiftONE. This measures the efficacy of events in lead generation and engagement.
In addition to empowering partners to promote suppliers’ events, the new capability enables partners to promote their own webinars with pre-packaged campaigns from suppliers. This allows companies to better syndicate and standardize customer training and appreciation events across various partners by sharing co-brandable emails and presentations.
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“With the challenges of the past two years, many of our customers have embraced online events and webinars in a way they never have before,” said Gordon Rapkin, CEO of Zift Solutions. “ZiftONE Virtual Event Campaigns measure where registrations are coming from, create standardized and co-brandable event promotions, and integrate data that identifies and scores leads and tracks the buyers’ journey.”
All registrations from these events connect with Zift’s lead tracking capabilities, helping ZiftONE customers and their partners better identify highly engaged leads. The marketing campaigns directly integrate with both Zoom Pro and Cisco Webex, giving vendors and their partners options for how they host webinars.
“Joint events have the power to ignite excitement and interest amongst participants. As we’ve seen, this can accelerate buyer decision-making. If joint events are done well, there’s all the more reason to capture and share insights in real-time,” said Stephanie North, VP Channel Services at bChannels. “As our global teams continue to see digital events climb back up the ranks of demand generation tactics for through partner marketing, our ability to integrate event promotion and lead scoring data into our partners’ buyer journey sequences via the ZiftOne platform is super exciting!”
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Virtual Event Campaigns were rolled out to all ZiftONE customers as an integrated capability of the all-in-one platform, and are included in Zift’s top-rated through partner marketing automation feature set with no additional licensing fee for new customers.
Founded in 2006, Zift Solutions has a decade and a half of experience delivering Partner Relationship Management (PRM) and Channel Marketing Management. As the global leader in Enterprise Channel Management, the company’s ZiftONE platform integrates channel sales, marketing, enablement, and operations in a single end-to-end channel management solution that oversees the entire funnel from lead to revenue. In 2020, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research.
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