ZEE5, Zee Entertainment Enterprises Ltd’s brand new digital entertainment platform has partnered with BuyDRM to secure its online media content. ZEE5 is India’s largest, most comprehensive digital entertainment platform for language content. It offers the best of Originals, Indian and International Movies and TV Shows, Music, Live TV, and Health and Lifestyle content – across 12 languages.
ZEE5 will utilize the BuyDRM’s KeyOS™ MultiKey™ Service, along with KeyOS™ MultiPlay™ SDKs, for its multi-DRM strategy.
As part of the KeyOS Multi-DRM Platform, the MultiKey Service supports the industry-leading DRMs, such as Microsoft PlayReady, Google Widevine and Apple FairPlay, which power the widest variety of premium content for consumers. BuyDRM’s KeyOS MultiPlay SDKs allow for protected premium content playback using a feature rich player with multi-DRM support integrated into a client’s app for Apple iTunes and Google Play.
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BuyDRM has pioneered DRM as a Service (DaaS), providing highly available DRM technologies through modern, easy to deploy, secure APIs. Using a variety of common programming languages, the KeyOS Platform enables major studios, content licensees and OTT operators to quickly deploy studio-approved DRM within their existing content workflows.
“We selected BuyDRM as our DRM partner as it offered a Multi-DRM solution to serve content across multiple devices. The ability to download content and watch it offline is extremely critical in a country like India where data costs are still a concern, and that’s one of the key features offered by ZEE5. For this we needed a strong DRM platform in place, which BuyDRM was able to provide.” said Mr. Amit Goenka, CEO – Zee International and Z5 Global.
Christopher Levy, CEO and Founder, BuyDRM, said: “ZEEL is a global media and entertainment powerhouse reaching over a billion viewers worldwide. BuyDRM takes great pride in being a technology partner for their digital platform ZEE5 that was recently launched in India. We are confident that our DRM technology will not only address the rights of content owners, but also enable consumers to view content when and where they choose.”
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