New offering aimed at increasing merchant competitiveness in the e-commerce space by improving customer engagement and providing enhanced shipping options
FedEx Corp. and Microsoft Corp. on Monday announced the next solution as part of their multiyear collaboration to transform commerce, supply chains and logistics. FedEx and Microsoft will bring together FedEx network intelligence with capabilities from Microsoft Dynamics 365 to introduce a cross-platform “logistics as a service” for retailers, merchants and brands.
The companies share a vision for reimagining commerce experiences for businesses so they can offer their consumers more integrated ways to shop, and faster, more efficient deliveries. In today’s world of just-in-time supply chains, global trade and accelerated e-commerce growth, speed, flexibility and visibility are critical. Customer needs and expectations have shifted across every industry. Together, FedEx and Microsoft are using tools like artificial intelligence and machine learning to extrapolate new insights from the 17 million packages that pass through the FedEx network each day to help brands deliver improved customer experiences.
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Cross-platform, logistics as a service solution for brands
The companies announced plans to introduce a unique data integration coupling data insights from FedEx with Dynamics 365 Intelligent Order Management to help brands access new information and capabilities to better fulfill, ship and service customer orders while easily integrating with their existing e-commerce platforms. This cross-platform approach helps brands deliver modern, high-value experiences directly to their customers including faster, more cost-effective delivery; near real-time delivery status communications; and convenient, frictionless returns with approximately 60,000 drop-off locations and printerless QR codes. For brands facing increased pressure to build affinity while managing higher order volumes, ensuring cost-effective fulfilment and reducing costly customer service calls, this new technology brings unprecedented opportunity to leverage existing systems of record, optimize fulfillment and deliver on their order promises with increased precision, while benefiting from a more complete view of their customer.
“Nearly two years ago we set out on a mission with Microsoft to transform the commerce ecosystem,” said Raj Subramaniam, president and COO of FedEx Corp. “In that time, we’ve made significant progress, leveraging Microsoft Azure technology with our FedEx Surround solution, which provides critical support in enabling advanced monitoring of time-sensitive priority shipments. This next phase of our collaboration will continue to connect the unmatched supply chain insights from the FedEx network with the Microsoft Cloud to improve e-commerce experiences for brands, merchants and consumers.”
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Dynamics 365 Intelligent Order Management uses data and AI to create an omnichannel order management application that integrates with existing enterprise resource planning (ERP) and customer relationship management (CRM) systems and can leverage an ecosystem of other order source systems such as online e-commerce marketplaces, mobile apps and social commerce alongside traditional ordering channels like electronic data interchange (EDI) or brick and mortar point-of-sale. The platform is equipped with prebuilt connectors to the leading tools brands already use for omnichannel order intake, cross-channel order fulfillment and delivery, and rules-based order orchestration actions within a low-code/no-code environment that uses AI and machine learning. Coupled with data and visibility into the FedEx network, the companies aim to empower businesses with new, innovative ways to better serve their customers.
“More than ever, it’s clear just how critical having a resilient supply chain is for every organization’s success in the modern economy,” said Satya Nadella, chairman and CEO, Microsoft. “We’re bringing data and insights from the FedEx network together with the Microsoft Cloud, starting with Dynamics 365, to help organizations accelerate their digital transformation across their business operations so they can offer customers more integrated ways to shop, and faster, more efficient deliveries.”
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Empowering all industries with increased logistics supply chain visibility
FedEx and Microsoft joined forces in May 2020 to enable businesses to better compete in today’s increasingly digital commerce ecosystem. The pandemic has dramatically accelerated e-commerce adoption and the digital transformations of business of all sizes. Pre-pandemic, FedEx projected that the U.S. domestic package market would hit 100 million packages per day by calendar year 2026. The market is now expected to hit this mark four years sooner than expected, growing to 110 million packages a day in 2022 — with 86% of that growth expected to come from e-commerce.
FedEx Surround, the first FedEx customer-facing solution built using Microsoft Azure cloud technology, is a testament to the collaboration’s innovative potential and immediate impact on how data is used in logistics. Built to leverage the millions of data points across the FedEx network, the FedEx Surround platform leverages AI, machine learning and analytics solutions to proactively monitor the risk to FedEx packages along a delivery route — such as weather disruptions or traffic delays. This near real-time information provides customers with visibility to the state of their supply chain and allows them to proactively plan remediation and alternatives that FedEx can help execute to keep a shipment on track.
FedEx Surround was deployed in December 2020 and has been instrumental in supporting COVID-19 vaccine transportation. The platform enabled FedEx to manage monitoring this significant increase in priority shipment volume.
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