Enhancements redefine how partners navigate AI opportunities and investments
“The global AI landscape has changed dramatically since the launch of Destination AI™, unlocking new opportunities for growth and business transformation,” said Mark Martin, Global Vice President of Data & AI and Vendor Transformation at TD SYNNEX. “This next era of Destination AI™ is designed to streamline partners’ connection with our AI vendor ecosystem and develop the specialized skills and technical expertise needed to win in a rapidly evolving market. Our regional teams have been instrumental in modernizing the program, collaborating to ensure that partners around the world can leverage these advancements to stay ahead in the AI market.”
A key component of the updated framework is the Destination AI™ Solution Grid, a visual tool that connects partners with areas of AI opportunity aligned to their current capabilities and strategic goals. The new methodology coordinates with Destination AI™’s partner AI profiling, which identifies partners as Aware, Ready or Expert in AI. It then maps AI-native and AI-enabled solutions from leading vendors and technology verticals onto a grid that reflects both the technical complexity of the solution and the sophistication of the sales play required.
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“Partners know they need to invest in AI but identifying where to start and how to scale isn’t easy in the ever-changing market,” said Ed Morales, North America Vice President of AI and Digital Transformation Strategy at TD SYNNEX. “By leveraging our deep industry expertise and close relationships with leading AI vendors, we’ve evolved Destination AI™ to meet the customized needs of our partners and simplify their AI go-to-market journeys. Our North America team has launched the Solution Grid which now serves as a key pillar of this effort by providing a way for partners to visualize their AI journey, match opportunities to their strengths and scale their practice with confidence.”
TD SYNNEX is also deepening its AI investments internally by prioritizing AI-focused training and upskilling for its co-workers, specifically through its Global Specialized Skills curriculum and newly launched class of internal Destination AI™ Champions who guide partners through their AI journey by serving as business outcome-oriented AI experts.
The enhancements to Destination AI™ were previewed to partners at the 2025 High-Growth Conference in Los Angeles, Calif., including the new Destination AI™ Partner Assessment Tool — a readiness evaluation exclusive to partners in North America that helps identify their current AI maturity and aligns them with appropriate solutions via the Solution Grid. The assessment provides a guided entry point into the AI market based on technical capability and sales readiness.
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