Qualtrics, one of the leaders in experience management (XM), has unveiled groundbreaking features powered by Qualtrics AI at Qualtrics X4 2024. The news features bring insights from the world’s largest repository of human sentiment data. These advancements greatly enhance organizations’ capacity to comprehend and foster relationships with all stakeholders, particularly those less prone to offering direct feedback.
Also Read: Qualtrics X4 Kicks Off in Salt Lake City — CEO Zig Serafin Demonstrates Next-gen of Experiences
Featured speakers on Day 1 include:
- Photo: Mainstage Speakers of X4 Day 1 (Source: Qualtrics)
- Zig Serafin, CEO of Qualtrics
- Robert Ader, CMO at Porsche AG
- Lindsey Vonn,Olympic Champion, Philanthropist and Entrepreneur
- Steve Squeri, Chairman and CEO at American Express
- Ed Bastian, Chief Executive Officer at Delta Air Lines
- Chris Nasseta, President and CEO at Hilton
- Gurdeep Pall, President at Qualtrics
- Mira Murati, CTO of OpenAI
Qualtrics AI leverages vast datasets amassed during its tenure as a category leader and scientifically validated methodologies to deliver swift, reliable, and precise insights. Unveiled at X4: The Experience Management Summit, the latest AI innovations empower organizations to deeply grasp and cater to the needs of every individual, be it a customer or an employee. This fosters profound connections and loyalty, driving revenue growth and trimming operational expenses.
Qualtrics CEO Zig Serafin announced the start of the X4 Summit with more than 10,000 attendees. Qualtrics X4 Summit is the world’s premier event for experience management professionals, happening May 1-3 at the Salt Palace Convention Center in Salt Lake City.
“We are looking forward to delivering an incredible line-up of visionary leaders to inspire and empower all attendees at X4 to create better experiences within their organizations.
X4 is an indispensable gathering for executives, thought leaders, and experienced management professionals who are driving growth by establishing emotional connections at scale with their customers and employees.” – CEO, Zig Serafin
Qualtrics AI: Advancing Human Interaction in Business Operations
Qualtrics AI leverages the power of Gen AI, advanced machine learning, and cutting-edge natural language processing to deliver purpose-built features for experience management—including:
- Qualtrics Assist: An AI agent that enables every member of an organization to gain deeper, actionable insights into customer and employee experiences. Using a simple, intuitive dashboard, the user can simply ask natural-language questions about feedback, and the solution will provide clear and immediate insights, recommendations, and suggested responses. Qualtrics Assist deeply interprets customers, prospects, and employees, turning complex data into actionable insights with seamless experience improvement and well-informed decisions.
- Real-time Feedback: Qualtrics AI analyzes survey responses and provides personalized follow-up questions in real time to determine missing or incomplete answers. The system aims at encouraging respondents to provide specific, actionable feedback from the system, thereby providing the organization with comprehensive insights through optimum resource utilization.
- Intelligent Summaries: Instantly turn customer and employee feedback and market research into concise summaries. AI-generated summaries highlight key insights and bring easy-to-implement recommendations—so that managers, researchers, marketers, and customer care agents know exactly what to do.
- Automated Workflows: Driven by Qualtrics’ AI and the xFlow action engine, these workflows allow an organization to automatically initiate GPT-powered actions within its existing systems. They are informed by meticulously engineered XM data and expertly designed methodologies from Qualtrics to streamline the process and enhance efficiency.
Also Read: How Software Companies Help to Manage Workforce in the IT Industry
OpenAI’s Mira Murati and Gurdeep Pall Take Center Stage at Qualtrics X4
The QualtricsX4 mainstage witnessed a brilliant presentation by Mira Murati, CTO of OpenAI and Gurdeep Pall, the President of Qualtrics AI, as they drove awe in the audience.
Gurdeep Pall explained the growth and traction of artificial intelligence and machine learning in diversified industries, with special emphasis on education and healthcare.
He admitted that AI can further creativity and innovation in education and reiterated that it further underpins quality in life. He cited the capabilities of personalized approaches enabled by AI models and pointed to the possibilities of AI tutors in tailoring the experience of education at all stages, from school to university.
Insights from the Mainstage Speakers at X4 Day 1:
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“We define our success by how we deliver on our promise to customers—to deliver the most reliable and friendly experiences.” – Chris Nassetta, CEO at Hilton
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“Grit to me is the number one thing that has gotten me to where I am in life.” – Olympic Gold Medalist Lindsey Vonn
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“It’s easy to get distracted by what you’re doing rather than who you are. Yes, we transport people, but we also bring experiences to life.” – ED BASTIAN, CEO at DELTA AIR LINES
X4 Mainstage Day 2: A Preview
Day 2 of the X4 Mainstage promises an equally compelling lineup of speakers and insights:
- Zig Serafin: CEO at Qualtrics
- Brad Anderson: President of Product Marketing at Qualtrics AI
- Dwyane Wade: NBA Hall of Famer
- Morgan Housel: New York Times bestselling author
- Michelle Obama: Former First Lady
As we look forward to Day 2 on the X4 Mainstage, the lineup promises some of the most interesting topics and speakers ever in the world of experience management: From the Theater District, topics will cover transforming employee listening through XM & Gen AI, the state of the restaurant industry, and respondent-centered design.
Notable sessions include discussions on the impact of AI in research, empowering communities with modernized workflows in K-12 education, and embracing culture to drive CX change. At the end of the day, experts across the sectors—health, education, government, and so on—will be there to talk about their experience and share expertise through actionable tips and inspiring stories. The product suite showcase gets a closer look into customers’ experience, employees, and strategy and research, with XM solutions showing the latest innovations and capabilities. Day 2 will conclude with sessions on barriers for B2B CX success, effective learning and development programs in the federal government, and the role of people teams in business growth.
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