Xperiti, a next-generation business-to-business (B2B) expert network – which was recently acquired by Ipsos, one of the largest market research and polling companies globally – today announced the launch of Vepp, a revolutionary solution for real-time B2B market research verification.
Software as a Service (SaaS), backed by state-of-the-art technology, Vepp guarantees unprecedented B2B research quality by flagging fraudulent profiles and ensuring that only genuine respondents can participate in online surveys and panels.
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Vepp utilizes six layers of real-time verification to confirm respondents’ identities, while maintaining the highest level of security and privacy. With nearly instantaneous processing, Vepp operates without increasing survey complete times or decreasing complete rates.
“We’re excited to launch Vepp as a new industry standard for B2B research quality. Fraudulent respondents are an issue across the market research industry – and with the new innovations in generative AI, this problem will only become more severe,” said Yadin Soffer, Founder and CEO of Xperiti. “We’re fixing that by bringing to market the technology for verification infrastructure, with easy API integration into over 100 sample providers, panel providers and expert networks – introducing six layers of fraud prevention.”
Plagiarism Detection: Verify open-text responses by scanning against the open web and public literature to identify stolen content.
Social Network Verification: One-click social profile verification. Verify social data such as follower count and account ownership with 100% accuracy by authenticating login.
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Engagement Analysis: Analyze social networks to build relationship maps for identity verification. Vepp identifies online social patterns to flag profiles that may be fake based on their professional public relationships.
Spend Analysis: Real-time benchmarking against public and proprietary data of indicated spend, budgets and P&L responsibility.
PPEV (Point of Payment Employment Verification): Deploys pattern recognition software at the 10-millisecond point of incentive payment to verify the respondent’s present and previous employment by inspecting their main source of income, in a way that is fully compliant with the most stringent local and global standards.
Seniority Verification: Vepp integrates with compensation data and HR platforms to verify job titles and seniority against salary benchmarks.
Soffer continued, “Vepp is a frictionless and effortless solution. In just minutes, clients can safely and securely integrate Vepp into existing workflows at their sample-provider point-of-payment, or directly on their own platform. The rigorous fraud detection capabilities of Vepp directly reflect the quality and background of the R&D team behind it, directed by the former Innovation Team Lead of an Elite Military Intelligence Unit that specializes in data collection and profile analysis.”
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