Voxco, a leading provider of omnichannel survey software for data collection and analysis, has announced a partnership with Zamplia — an all-in-one, APl-driven sample platform — to launch Voxco Audience, a fully automated market research platform. The new offering will enable Voxco’s clients, survey professionals & researchers to access consumer and B2B proprietary samples on demand from a pool of over 10M+ consumers & B2B professionals.
Voxco Audience will allow researchers to tap into a marketplace of panel providers like Lucid, CINT, Dynata, Prodege, Loop Surveys and Disqo, and directly segment by using 90+ profiling points. Voxco users will gain direct access to Voxco Audience from within the Voxco platform. It will provide high quality panelists at a d******* of 20-30% over the ad-hoc rate card while reducing research time from months to hours.
Top iTechnology Digital Transformation News: Point Pleasant Beach, NJ Pursues Digital Transformation
“With Voxco Audience, researchers will be able to access a wide pool of opinions, field an online sample study quickly and efficiently, and reduce sample costs and time spent managing their projects.” said Sumit Aneja, Voxco CEO.
“We’re excited to partner with Voxco to give market research professionals more confidence in the sample they receive,” said Steve Male, VP of Innovation at Zamplia, “by leveraging industry-leading technology, security and quality controls to tap into a diverse set of audience profiles.”
Top iTechnology Digital Transformation News: Point Pleasant Beach, NJ Pursues Digital Transformation
[To share your insights with us, please write to sghosh@martechseries.com]
