TiVo’s viewership data will continue to be utilized for all VideoAmp planning, measurement and TV ad sales use cases
VideoAmp, a software and data company, has renewed its data licensing partnership with TiVo, a wholly-owned subsidiary of Xperi Holding Corporation giving VideoAmp access to viewing patterns for millions of anonymized households spanning all US media markets.
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TiVo’s television dataset captures viewership behavior on both live and time-shifted content with a second-by-second data stream across its household footprint, providing advertisers a comprehensive view of viewing habits for optimization and planning. This dynamic dataset is sourced from a cross-section of MVPDs and population tiers across the US.
“We’ve had a fantastic relationship with TiVo and look forward to continuing our mission to redefine the advertising ecosystem with the help of their TV viewership data. Our commingled viewership dataset is the backbone of our cross-screen measurement solution and platform, and we rely on partners like TiVo to help us scale and bring new solutions to a more sophisticated and data-driven advertising landscape,” said VideoAmp’s Chief Strategy Officer, Nick Chakalos.
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“We are thrilled to continue supporting VideoAmp and its mission to lead change during this new age of media planning,” said Fariba Zamaniyan, vice president, Data and Monetization, TiVo. “Our TV viewership data will continue to provide VideoAmp with a powerful dataset that will give its clients the ability to buy and measure advertising with confidence.”
The renewed contract runs through the end of broadcast year 2026 with renewal options.
VideoAmp has seen accelerated growth and market adoption for its measurement and currency solutions, including partnerships with major publishers who have begun transacting with VideoAmp as an alternative currency. VideoAmp is also engaged in pilots with six major holding companies for currency testing.
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