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Terminus Introduces Free Data Audit, Improving B2B GTM Data Accuracy

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Free audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and contact information, and discover new buying committees

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), introduced its free data audit to improve the accuracy of B2B go-to-market data. This follows the company’s launch of Terminus CDP through its acquisition of Zylotech, the leading B2B customer data platform.

The free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and contact information, and discover new buying committees.

B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive, and data accuracy immediately starts to diminish. This leaves go-to-market teams with poor conversion rates, an incomplete view of buying committees, and misleading ROI. According to the 2020 State of CRM Data Management report, inaccurate CRM data can lower revenue by more than 20 percent.

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The Terminus CDP solves these issues with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and buying committees. Terminus is the only ABM platform with a standalone CDP purpose-built for B2B, Terminus CDP includes:

Audit: Uncover and compare accuracy against industry benchmarks to understand CRM data gaps.

Cleanse: Continuously cleanse essential GTM data including accounts, buying committees, and brand hierarchies. No more manual scrubbing.

Enrich: Discover new buyers at target accounts and automatically fix data inaccuracies. Gain the confidence that all GTM systems are using the most accurate, up-to-date data.

Manage: Continuously maintain consistent data integrity across target accounts and buying committees with always-on, persistent Universal ID.

With Terminus CDP, customers are seeing up to a 300 percent increase in lead conversions, 97 percent accuracy in contact and lead data, and a dramatic reduction in campaign error rates of 20 percent down to two percent.

“Terminus CDP has been fundamental to our customers in understanding their data gaps, particularly in contact accuracy,” said Matt Belkin, COO and GM of Data for Terminus. “Not only are the outcomes from our customers’ data audits very eye opening, but the real magic happens when Terminus is able to discover new contacts within our customers’ ICP on a macro level with our enrichment capability. With Terminus CDP, our customers can finally have confidence in their GTM motions and data.”

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