Market leaders are expanding their proven gift card integrations to offer additional choices for merchants for Buy Now Pay Later, couponing, and cryptocurrency acceptance
Tender Retail, a leader in middleware payment solutions for enterprise retail and quick-service restaurant chains, and Blackhawk Network, a global financial technology company, announced a new commercial relationship to help retailers expand their in-store payment options as well as modernize promotional offers and discounts, while streamlining in-store operations and lowering the cost of payment acceptance.
“We look forward to collaborating to bring new solutions to our network of partners to further shift the retail payments landscape.”
The expanded agreement with Blackhawk Network enables Tender Retail to diversify its existing features and payment options for merchants looking for ways to provide better buying experiences and reach untapped spending power. The two market leaders will combine their expertise to develop solutions around features like Buy Now Pay Later (BNPL) and integrate alternative payment methods, such as digital wallets from global providers.
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Tender Retail has partnered with Blackhawk Network since 2006, delivering prepaid gift card payment integration to enterprise merchants. “We are very excited to strengthen our relationship with Blackhawk to continue to develop enhanced payment options and meet the diverse and rapidly changing demands of consumers,” said Greg Whitnell, Executive Vice President of Tender Retail.
Receiving discounts, deals, and rewards is a key driver of loyalty and motivation for shoppers, regardless of the brand or channel. Blackhawk Network brings decades of experience in executing solutions for retailers and companies of consumer product goods. The pre-integrated solutions can help enterprise merchants track engagement to redemption end-to-end, target specific or a group of products, facilitate faster reconciliation and settlement, as well as reduce negative top-line revenue impact generated by discounts such as coupons.
“As the customer loyalty and retail landscapes adapt to support global consumers in an omnichannel environment, we are proud to be leading the charge of this innovation alongside Tender Retail,” said Cory Gaines, CPO, Blackhawk Network. “We look forward to collaborating to bring new solutions to our network of partners to further shift the retail payments landscape.”
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