Somos, a leading registry management and data solutions company best known for its roles as the Toll-Free Number Administrator (TFNA) and North American Numbering Plan Administrator (NANPA) as well as its forward-thinking telecom fraud prevention services, today announced the availability of RealBrand™. For businesses looking to maximize the management and protection of their brand’s telephonic presence, RealBrand provides a comprehensive suite of tools designed to ensure that a telephone number is correctly reflecting and reinforcing a brand’s identity and reputation in the digital age.
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At the heart of RealBrand’s mission is a commitment to providing numbering service providers and businesses the tools they need to manage their phone number assets, along with asserting use of those phone numbers. RealBrand offers exceptional versatility, strategic phone number analytics and advanced branding capabilities to enhance the overall identity of a phone number. By providing insight into call completion rates and caller behavior, RealBrand’s sophisticated data analytics offer a win-win for all. Phone numbers are given a true identity while users gain access to key intelligence that can be leveraged to build more comprehensive and dynamic communication strategies.
Whether it is safeguarding businesses from the threats posed by call spoofing and other fraudulent activities or supporting brands by establishing trusted caller name or Rich Call Data (RCD) information, RealBrand leverages powerful features such as Do Not Originate (DNO), Caller Name (CNAM) and dynamic risk scoring to fortify the integrity of a phone number. This proactive defense mechanism not only protects a business’s reputation but asserts a business’s right to use (RTU) – both of which help instill trust, confidence and integrity in the telecom ecosystem.
“RealBrand is engineered to enhance RTU and provide trusted attributes around a phone number that can be managed in real-time,” explains Jaime Zetterstrom, Vice President, Product Management at Somos. “By integrating customizable features and robust security measures, RealBrand provides businesses with the agility needed to align their telecom strategy with their brand vision.”
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“With digital landscapes constantly evolving and customer expectations at an all-time high, RealBrand demonstrates Somos’ commitment to empowering trusted business communication solutions,” notes David Stewart, SVP & Chief Business Development Officer at Somos. “With its comprehensive suite of features, including Caller ID information, risk scoring and ongoing brand monitoring, RealBrand is poised to transform how businesses interact with their customers over the phone. It’s not just about making calls; it’s about making connections that count.”
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